What You’ll Do

• Strategy, Cross-Functional Leadership, and Executive Decision Support – Own full-funnel paid media strategy across the portfolio, translating business priorities into budgets, KPIs, and channel investments while leading cross-functional initiatives and delivering executive-ready insights to guide planning, prioritization, and governance.
• Bottom of Funnel Advertising – PPC (Search & Performance) – Own and optimize high-intent search programs across Google and Microsoft Ads, including bidding, keywords, testing, tracking, and CRO collaboration to drive MQL quality and ROAS.
• Mid Funnel Advertising – Paid Social & Retargeting – Plan and execute audience-based paid social and retargeting campaigns with structured experimentation, aligning creative and messaging across Marketing partners to drive consideration and assisted conversions.
• Top Funnel Advertising – CTV / OVV (Awareness) – Launch and scale awareness programs across CTV and video platforms, connecting upper-funnel reach to downstream measurement through GA4 and retargeting integrations.
• Measurement, Reporting, and Insights – Own unified multi-funnel KPIs and dashboards; diagnose performance issues, ensure channel hygiene, and deliver clear recommendations to support data-driven decisions.
• Operations and Governance – Define and enforce standards for UTMs, naming, QA, and data governance; document playbooks and best practices to ensure clean attribution and consistent execution. 
• Are you interested in this position?

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