What You’ll DoDigital Demand Generation Strategy & Pipeline Execution

• Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions.
• Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact — not content volume or vanity metrics.
• Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches.
• Continuously test and evolve content formats and distribution approaches to stay ahead of audience behavior and platform dynamics.

Content Strategy & Execution

• Own the strategy and execution of digital content programs designed to drive pipeline, including:
  • Long-form and thought leadership content targeting developer and enterprise buyer audiences
  • Campaign-specific content assets that support awareness, consideration, and deal acceleration
  • Content experiences — landing pages, hubs, and interactive assets — optimized for conversion
  • Always-on content programs aligned to product, campaign, and GTM priorities

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