A day in the life of a Digital Marketing Account Manager:

• Portfolio & Relationship Management: Serve as the primary advocate and day-to-day contact for a portfolio of 12+ “rooftops,” proactively managing client satisfaction and performance to ensure maximum retention.
• Strategic Execution & Optimization: Own the full campaign lifecycle—from initial strategy and pitch to setup and execution—across Paid Search, Social, and Web, while conducting regular platform checks to ensure optimal performance.
• Data Analysis & Reporting: Utilize Google Analytics and Google Ads to analyze traffic, pitch optimizations, and deliver comprehensive monthly reports that translate complex data into compelling narratives.
• Cross-Functional & Third-Party Coordination: Lead internal teams (Creative, Content, Paid Search) and external vendors to ensure timely implementation of strategies and rigorous task tracking within JIRA.
• Communication & Presentation: Lead weekly client update meetings and maintain professional, timely communication to keep stakeholders informed on progress and campaign health.
• Compliance & Quality Control: Ensure all marketing assets meet brand standards, maintain regulatory compliance, and receive formal client approval prior to launch.
• Operational Agility: Handle additional duties as assigned and travel as necessary to support client needs and business objectives.

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