About the Company

Our client is an expanding technology company operating in a competitive digital market. The organisation is focused on strengthening its market position through customer-led product strategy, differentiated messaging, and a clear understanding of industry trends and competitor offerings.

Role Overview

We are seeking a Senior Product Marketing Manager to lead competitive positioning, market intelligence, and strategic product marketing initiatives. The successful candidate will analyse market dynamics, identify customer needs, and develop differentiated positioning that supports product growth and commercial success.

This role requires strong commercial judgment, research capabilities, and the ability to influence product and marketing decisions using evidence-based insights.

Key Responsibilities

• Develop and maintain market intelligence and competitive analysis frameworks.
• Analyse competitor products, pricing models, positioning, messaging, and go-to-market strategies.
• Identify market trends, customer needs, and emerging opportunities for product differentiation.
• Develop strategic product positioning and messaging for key customer segments and markets.
• Partner with product management to align product roadmaps with market requirements and customer expectations.
• Lead go-to-market strategies for major product launches and strategic feature releases.
• Develop competitor battlecards, sales enablement materials, and commercial positioning resources.
• Collaborate with sales leadership to improve competitive selling strategies and customer objection handling.
• Conduct customer interviews, win/loss analysis, surveys, and market research.
• Translate market insights into recommendations for product strategy, pricing, packaging, and commercial messaging.
• Monitor product performance and evaluate the effectiveness of positioning and launch initiatives.
• Present strategic recommendations to senior management and cross-functional stakeholders.
• Mentor junior marketing colleagues and improve product marketing processes where appropriate.

Requirements and Qualifications

• At least 5 years of experience in product marketing, strategic marketing, market intelligence, or a related field.
• Demonstrated experience developing product positioning and competitive marketing strategies.
• Strong understanding of market research, customer segmentation, and competitive analysis.
• Experience supporting product launches and cross-functional go-to-market programmes.
• Ability to interpret qualitative and quantitative market data.
• Excellent strategic thinking, commercial analysis, and presentation skills.
• Strong writing skills and the ability to communicate complex product value clearly.
• Experience working closely with product, sales, and executive stakeholders.
• Familiarity with CRM, product analytics, and market research tools.
• Excellent written and verbal English communication skills.
• Ability to work autonomously and manage strategic initiatives across distributed teams.

What We Offer

• Remote working arrangement from Estonia, subject to company policy.
• Competitive salary and potential performance-related rewards.
• Opportunity to influence product positioning and market strategy.
• Access to customer research and competitive intelligence resources.
• Collaboration with senior product, sales, and marketing leaders.
• Professional development and potential progression into product marketing leadership.

Application Instructions

Applicants should submit an updated CV detailing their product marketing experience, competitive analysis work, and go-to-market achievements. Candidates should highlight examples of successful positioning strategies, market research initiatives, or product launches that contributed to commercial growth.

Equal Opportunity Statement: The employer is committed to equal opportunity and assesses applicants fairly according to relevant qualifications, experience, and role requirements.

Are you interested in this position?

Apply by clicking on the “Apply Now” Button below!

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