About the Company

Our client is a technology-driven organisation developing digital products and services for business customers. The company is focused on solving customer problems through innovative solutions, clear product positioning, and effective go-to-market execution across its target markets.

Role Overview

We are seeking a commercially minded Product Marketing Manager to lead product positioning, messaging, and go-to-market initiatives. The successful candidate will translate product capabilities into compelling value propositions, identify target customer segments, and coordinate launches that support awareness, adoption, and revenue growth.

Working closely with product management, sales, marketing, and customer success teams, you will ensure the market understands the value of the company’s products and that internal teams have the resources needed to communicate that value effectively.

Key Responsibilities

• Develop product positioning, messaging frameworks, and value propositions for target customer segments.
• Lead go-to-market planning for new product launches, feature releases, and product enhancements.
• Conduct customer research and market analysis to understand needs, buying motivations, and market opportunities.
• Translate technical product capabilities into clear, customer-focused messaging.
• Develop product marketing materials, including sales presentations, product briefs, website content, and campaign messaging.
• Collaborate with product managers to align launch plans with product roadmaps and business priorities.
• Equip sales and customer success teams with product guides, competitive positioning, and objection-handling resources.
• Coordinate launch activities across marketing, communications, sales, and product teams.
• Monitor launch performance, campaign effectiveness, product awareness, and customer response.
• Gather feedback from customers and internal stakeholders to refine positioning and messaging.
• Maintain consistent product messaging across digital channels and customer-facing materials.
• Report on go-to-market performance and recommend improvements for future launches.

Requirements and Qualifications

• At least 4 years of experience in product marketing, B2B marketing, go-to-market strategy, or a related field.
• Demonstrated experience developing product positioning and supporting product launches.
• Strong understanding of customer segmentation, value propositions, and buyer journeys.
• Excellent writing, presentation, and storytelling skills.
• Experience conducting market research and translating insights into marketing strategies.
• Ability to collaborate with product, sales, design, and marketing teams.
• Familiarity with marketing analytics, CRM platforms, and campaign management tools.
• Strong project management and stakeholder coordination skills.
• Excellent written and verbal English communication skills.
• Ability to work independently and effectively with remote teams.

What We Offer

• Remote working opportunity from Estonia, subject to company policy.
• Competitive salary and potential performance-based incentives.
• Opportunity to shape product positioning and launch strategy.
• Professional development and exposure to cross-functional product initiatives.
• Access to modern marketing tools and customer research resources.
• Collaborative working environment with opportunities for career progression.

Application Instructions

Interested candidates should submit an updated CV highlighting product marketing experience, go-to-market initiatives, and successful product launches. Applicants are encouraged to provide examples of positioning work, launch campaigns, or measurable improvements in product awareness and adoption.

Equal Opportunity Statement: The employer is committed to fair and inclusive recruitment and evaluates candidates based on relevant qualifications, skills, and professional experience.

Are you interested in this position?

Apply by clicking on the “Apply Now” Button below!

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