About the Company

Our client is a growing digital business focused on increasing customer lifetime value through better customer experiences, relevant communications, and data-led retention strategies. The organisation aims to understand customer behaviour, reduce avoidable churn, and encourage sustained engagement with its products and services.

Role Overview

We are seeking a Retention & Lifecycle Marketing Manager to develop programmes that strengthen customer loyalty and improve long-term engagement. You will analyse customer behaviour, identify churn risks, and design targeted campaigns that encourage repeat usage, renewals, and reactivation.

The successful candidate will combine strategic lifecycle planning with hands-on campaign execution and performance analysis to deliver measurable improvements in retention and customer value.

Key Responsibilities

• Develop and implement customer retention and lifecycle marketing strategies.
• Analyse customer cohorts, usage patterns, engagement levels, and churn indicators.
• Design campaigns that encourage repeat purchases, continued product usage, renewals, and reactivation.
• Build targeted communication programmes for new, active, inactive, and at-risk customers.
• Collaborate with product and customer success teams to identify friction points in the customer journey.
• Use customer segmentation and behavioural insights to deliver relevant messages and offers.
• Develop win-back campaigns and retention initiatives for customers showing reduced engagement.
• Test different messaging strategies, incentives, communication schedules, and campaign formats.
• Monitor retention rates, churn, repeat conversion, reactivation, customer lifetime value, and campaign-driven revenue.
• Work with analytics teams to measure campaign impact and distinguish incremental improvements from normal customer behaviour.
• Develop reporting dashboards and provide recommendations to improve customer loyalty.
• Ensure customer communication strategies align with consent requirements and applicable data protection standards.

Requirements and Qualifications

• At least 4 years of experience in lifecycle marketing, CRM, customer retention, growth marketing, or a related discipline.
• Demonstrated experience developing customer retention or reactivation programmes.
• Strong understanding of customer lifecycle stages, churn analysis, cohort analysis, and customer lifetime value.
• Experience with CRM platforms and marketing automation tools.
• Familiarity with analytics platforms and customer behaviour reporting.
• Ability to design experiments and assess campaign effectiveness.
• Strong analytical, communication, and project management skills.
• Excellent written and verbal English communication skills.
• Ability to collaborate across marketing, product, analytics, and customer success teams.
• Experience in subscription businesses, fintech, SaaS, or e-commerce is an advantage.

What We Offer

• Remote working opportunity from Estonia, subject to company policy.
• Competitive salary and potential performance-based rewards.
• Opportunity to shape customer retention and loyalty strategy.
• Access to customer analytics, CRM, and marketing automation tools.
• Professional development and opportunities to lead strategic growth initiatives.
• A collaborative environment focused on customer experience and measurable business outcomes.

Application Instructions

Applicants should submit an updated CV highlighting retention campaigns, lifecycle marketing programmes, and measurable improvements in customer engagement, churn reduction, repeat usage, or customer lifetime value. Relevant examples of successful reactivation or loyalty initiatives are welcome.

Equal Opportunity Statement: The employer is committed to equal opportunity and evaluates all applicants fairly based on relevant experience, professional skills, and suitability for the role.

Are you interested in this position?

Apply by clicking on the “Apply Now” Button below!

#JobsHubEstonia #GlobalRecruitment
#CareerOpportunities #HiringNow
#JobSeekersNetwork #EstoniaJobs
#RecruitmentServices #EmploymentPortal.