In this role, you will: 

• Develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels.
• Experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences.
• Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior.
• Own end-to-end campaign strategy and execution — from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization.
• Use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms.
• Leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches that drive efficiency and results.
• Analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes.
• Partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new markets.
• Maintain accurate budget tracking and pacing; flag risks and opportunities proactively.

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