What You’ll Do:

• Manage the end-to-end trafficking process for YouTube campaigns, including campaign setup, creative asset collection, QA, launch, pacing, optimization, and reporting
• Traffic and QA YouTube campaign assets, ensuring correct naming conventions, targeting, tracking, budgets, flight dates, placements, and creative specs are followed
• Monitor campaign delivery, pacing, and performance, and flag opportunities to improve efficiency, scale, or campaign outcomes
• Troubleshoot campaign setup, tracking, creative, pacing, and delivery issues in a timely and organized manner
• Maintain campaign documentation, marketing calendars, briefs, trafficking sheets, and status trackers to ensure visibility across stakeholders
• Keep YouTube campaigns up to date with the latest site, promotional, audience, and product information from internal partners
• Stay informed on YouTube, Google Ads, and digital video advertising trends, platform updates, ad formats, measurement capabilities, and best practices
• Analyze, test, and iterate on campaign setup and performance to uncover new optimization opportunities
• Implement structured tests around campaign incrementality, creatives, audiences and bid strategies
• Efficiently and effectively manage day-to-day problems and communicate effectively in difficult and time-sensitive situations. Understand when (and why) to escalate issues

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