Description
About the role
We’re looking for a Lifecycle Marketing Manager to lead our Riders Lifecycle team and own the strategy that drives rider acquisition, activation, and retention.
As a Lifecycle Marketing Manager, you’ll manage a team of specialists, oversee 10,000+ automated communications across 50+ markets, and partner closely with our Marketing, Product, and Operations teams to make our outreach smarter and more impactful.
This is a high-ownership role for someone who combines strategic thinking with hands-on execution — someone who’s as comfortable digging into campaign data as they are presenting a quarterly roadmap to senior stakeholders.
Main tasks and responsibilities
- Own the Riders lifecycle communication strategy across 50+ countries co-managing 10,000+ automated messages covering copy, visuals, and targeting — continuously bridging performance gaps in reachability and optimisation.
- Build and maintain quarterly roadmaps, aligning stakeholders on priorities and dependencies to keep the team focused on high-ROI and business-critical work.
- Drive analytical visibility into Rides Supply Lifecycle performance, overseeing the experimentation framework to ensure it supports long-term problem resolution and delivers positive incremental uplift across all active markets.
- Ensure smooth collaboration within the team and across all stakeholders, keeping cross-functional dependencies on track.
- Build, mentor, and develop a high-performing team of specialists, fostering a healthy environment for professional growth.
- Track and report on yearly performance improvements across all active countries, ensuring automations consistently deliver measurable business impact.
About you
- You have experience leading a small to medium team (up to 10 people).
- You have a background in lifecycle, CRM, or email marketing — ideally communicating to large, global audiences.
- You’re a strong project manager with a track record of delivering complex, multi-market programmes, and an excellent communicator in English.
- You’re data-driven: comfortable with numbers, campaign analytics, and understanding automation logic end-to-end.
- You know how to align multiple business stakeholders around a shared plan and priorities.
- You’re familiar with customer engagement platforms like Braze, Iterable, or similar.
Why you’ll love it here
- Accelerate your professional growth with unique career opportunities.
- Enjoy a rewarding salary and stock options, knowing that as we succeeds, so do you.
- Take care of your physical and mental health with our wellness perks.
- Celebrate 5 years with a 1-month paid sabbatical to recharge.
- Connect with colleagues at annual company events and smaller team gatherings.
- Balance flexibility and in-person collaboration with our hybrid model, including at least 12 monthly in-office days.
Are you interested in this position?
Apply by clicking on the “Apply Now” Button below!
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