The Opportunity

This is a rare role for someone who has scaled a marketing function from zero to one at a startup, who understands how to build trust and demand with deeply technical, skeptical audiences, and who is ready to step into a leadership position where they can build something of their own.

We’re not looking for someone who will figure it out on the job. We’re looking for someone who already knows how to scale marketing from 0 to 1 in a lean, high-ownership environment, who has genuine intuition for marketing to technical buyers, and who uses AI tools and agent networks as a natural extension of how they work.

What You Will Champion

Zero-to-One Marketing Ownership

You’ll own the marketing function end-to-end, the way a founder would. That means being comfortable operating without a large budget or team from day one: you are the budget. You’ll build the operations, systems, and strategy from the ground up rather than inheriting an existing playbook, and you’ll do it with the resourcefulness of someone who has done it before and knows it can be done alone.

Marketing Systems & Infrastructure

Build the AI-powered operating layer that makes one person capable of running what would traditionally require a team. This means designing and deploying agent-based workflows, automation systems, and reporting infrastructure that compound output over time. You’re not just a user of AI tools, you’re the architect of the systems.

GTM and Product Marketing

Own go-to-market strategy across our core products: Bug Bounty Subscriptions, Managed Triage, and Audit Competitions, as the distinct buying motions they are, plus GTM for emerging products as we launch them. This includes defining ICPs, building messaging architecture, and translating complex technical security value into language that resonates with founders, protocol teams, and enterprise buyers to drive top-of-funnel demand, qualified pipeline, and MQLs for Sales.

Category Narrative & Brand

Own how we shows up in the market: a consistent identity and differentiated story as the trust layer of Web3 security. High-stakes public brand and voice changes are made in partnership with the CEO; you’ll own the day-to-day execution and evolution of the brand within that.

Content, PR, Events & Social

Set the quality bar and build the systems that turn researcher expertise, security events, and product news into authoritative, organic-first content and thought leadership.

Researcher-Community Activation

Own the programs that turn our security-researcher community into a marketing asset: activation, crowdsourcing, and advocacy at the community level (elite researcher relationship management sits with our RM team).

Token Marketing & Ecosystem Activation (from ~3-6 months in)

Once the core engine is running, you’ll take on positioning and ecosystem activation for our token narrative, working closely with the CEO. Deep token marketing experience isn’t a prerequisite for this role, it’s a skill we expect you to build quickly once the fundamentals above are in place, but comfort with Web3 community dynamics (Discord, Telegram, X) is a plus from day one.

Success Profile (Who You Are)

• A Zero-to-One Builder: You have real experience scaling a marketing function from nothing, with no dedicated team or corporate-scale budget behind you. You’ve operated as the budget and the team, and you’re energized by that constraint rather than limited by it.

• Native Intuition for Technical Audiences: You’ve marketed to developers, engineers, or a technical/security buyer before or you have a comparable technical background yourself and you understand viscerally why proof, credibility, and organic reach outperform paid advertising with this audience.

• A Hands-On Systems Architect: As a hands-on builder of AI-powered marketing systems, you actively design and deploy AI-powered, agent-based workflows and automation pipelines. You’re the architect of the system, not just an operator of tools.

• Strong Product Marketing Fundamentals: You’ve defined ICPs, built messaging architectures, and shipped GTM programs with outsized, leveraged results in fast-moving, technical industries.

• High Agency, Thorough, and Async-Strong: You operate independently, chain your work to measurable business outcomes, and hold yourself accountable to them. We run async-first, and much of our evaluation process reflects that. Your written thinking and takeaway work matter as much as how you present live.

• Resilient & Direct: You flourish in high-stakes environments. You believe in Radical Truth and clarity. You view feedback as a gift that protects the team’s time and focus.

Preferred Qualifications

• Comfort with Web3 community platforms and token-based network effects (not required to start, but a plus)

• Experience marketing to a technical, skeptical, or expert buyer where organic proof mattered more than paid promotion

• Background in crypto audits, cybersecurity, blockchain infrastructure, or developer tools marketing or a technical/engineering background that transitioned into marketing

• Established network in the Web3 ecosystem

• Hands-on experience in content programs, PR execution, and event marketing

Operational Requirements

• Fully remote; globally distributed team

• Must maintain 4+ hours of daily overlap with US/EU business hours

Are you interested in this position?

Apply by clicking on the “Apply Now” Button below!

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