Position Overview

We are seeking a skilled Market Research and Consumer Analytics Manager to transform market intelligence, consumer behaviour data, and competitive research into actionable business insights. The successful candidate will lead research initiatives, analyse customer preferences, identify emerging market opportunities, and support strategic decisions through evidence-based recommendations.

This role combines quantitative analysis, qualitative research, customer segmentation, and market forecasting to help the organisation understand its target audiences, improve customer engagement, and strengthen its competitive position in Estonia and across wider European markets.

The ideal candidate brings strong analytical capabilities, commercial awareness, and the ability to communicate complex findings clearly to stakeholders across marketing, product development, sales, and business operations.

Key Responsibilities

• Design and execute market research programmes to evaluate consumer preferences, purchasing behaviour, brand awareness, and market demand.

• Analyse customer data, survey results, transaction patterns, and behavioural trends to identify meaningful business opportunities.

• Develop consumer segmentation models, customer personas, and audience profiles to support targeted marketing and customer acquisition strategies.

• Monitor competitors, industry developments, pricing trends, and changing consumer expectations within the Estonian and European markets.

• Build dashboards and analytical reports that communicate key performance indicators, customer trends, and market developments.

• Collaborate with marketing and product teams to evaluate campaign effectiveness, customer satisfaction, brand positioning, and product-market fit.

• Apply statistical analysis and predictive modelling to forecast consumer demand, customer retention, and potential market growth.

• Manage external research agencies, survey providers, and data suppliers where specialist expertise is required.

• Establish consistent research methodologies, data quality standards, and reporting procedures to ensure reliable findings.

• Present research conclusions and strategic recommendations to senior stakeholders, supporting evidence-based commercial decisions.

Qualifications and Experience

• Bachelor’s degree in Market Research, Marketing, Business Analytics, Statistics, Economics, Psychology, or a related discipline. A master’s degree is an advantage.

• At least five years of relevant experience in market research, consumer insights, customer analytics, or marketing intelligence, including experience coordinating projects or leading analytical initiatives.

• Demonstrated ability to design research studies, interpret consumer data, and translate findings into practical business recommendations.

• Experience with quantitative and qualitative research methodologies, including customer surveys, interviews, focus groups, and behavioural analysis.

• Strong knowledge of customer segmentation, market sizing, competitive benchmarking, and consumer trend analysis.

• Experience working with marketing, sales, product, or customer experience teams in a data-driven environment.

• Excellent written and verbal communication skills, with the ability to present findings to both technical and non-technical audiences.

Technical Skills

• Data analysis: Advanced Excel and experience with statistical analysis, data interpretation, and forecasting techniques.

• Business intelligence: Practical knowledge of Power BI, Tableau, or comparable reporting and visualisation platforms.

• Analytics tools: Familiarity with SQL, Google Analytics 4, CRM analytics, and customer data platforms.

• Research platforms: Experience with survey tools, consumer research databases, and qualitative research software.

• Statistical methods: Understanding of regression analysis, hypothesis testing, sampling techniques, and predictive analytics.

• Data governance: Awareness of the EU General Data Protection Regulation (GDPR), responsible data handling, and research confidentiality requirements.

Key Competencies

• Strong analytical thinking and commercial judgement.

• Excellent project coordination and research planning.

• Clear communication and presentation skills.

• High attention to detail and commitment to data accuracy.

• Ability to manage competing priorities and deliver research within agreed timelines.

• Collaborative approach to working with cross-functional teams.

• Intellectual curiosity and a proactive interest in evolving consumer behaviour.

What Success Looks Like

The successful candidate will improve the organisation’s understanding of its customers, deliver dependable market intelligence, and help business teams make better-informed decisions. Success will be measured through the quality and adoption of research insights, improved customer segmentation, the usefulness of market forecasts, and the contribution of consumer analytics to marketing effectiveness and commercial performance.

Why This Opportunity

This position offers the opportunity to influence business strategy through high-quality research and consumer intelligence in Estonia’s evolving commercial environment. The role provides exposure to cross-functional decision-making, emerging market trends, customer analytics, and strategic growth initiatives.

You will work with colleagues across marketing, product, sales, and business operations, helping turn complex datasets and consumer observations into clear recommendations that support sustainable business growth.

Ideal Candidate

The ideal candidate is an experienced research and analytics professional who combines methodological rigour with practical business insight. You can identify patterns others may overlook, challenge assumptions with credible evidence, and explain what market data means for real business decisions. You are equally comfortable developing a research framework, examining analytical results, and presenting clear recommendations to stakeholders.

Are you interested in this position?

Apply by clicking on the “Apply Now” Button below!

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