The Opportunity

We are looking for a data-oriented Fintech Performance Advertising Analyst to support the growth of digital financial products through measurable advertising campaigns.

Unlike a purely creative advertising role, this position places strong emphasis on data, experimentation, customer acquisition, attribution, and continuous optimisation. You will help determine which audiences, messages, channels, and creative approaches generate meaningful business results.

Responsibilities

• Plan and optimise performance advertising campaigns across relevant digital channels.
• Analyse campaign data to identify trends, opportunities, and inefficiencies.
• Monitor CAC, CPL, CTR, CPC, conversion rates, ROAS, and other relevant performance indicators.
• Develop audience segmentation strategies for different fintech products.
• Evaluate creative performance and recommend new testing opportunities.
• Design and coordinate A/B tests covering messaging, creative, audiences, and landing pages.
• Work with analytics teams to improve campaign attribution and reporting.
• Collaborate with product and growth teams to improve acquisition funnels.
• Monitor customer journeys from advertisement interaction through conversion.
• Prepare regular campaign-performance reports with actionable insights.
• Identify opportunities to improve advertising efficiency and customer acquisition.
• Maintain accurate campaign records, budgets, creative versions, and performance documentation.

Technical & Professional Skills

• Strong understanding of performance marketing and digital advertising.
• Experience with advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, programmatic platforms, or comparable systems.
• Familiarity with Google Analytics or equivalent analytics environments.
• Strong Excel/Google Sheets skills and confidence working with marketing data.
• Understanding of attribution, conversion tracking, funnels, and customer acquisition metrics.
• Ability to interpret data and convert findings into practical campaign decisions.
• Experience in fintech, payments, banking, cryptocurrency, trading, SaaS, or another technology-led financial environment is an advantage.

Candidate Profile

The ideal candidate combines advertising expertise with analytical thinking. You should be comfortable moving between campaign strategy, performance dashboards, creative testing, and detailed optimisation work.

You will be expected to question assumptions, investigate performance changes, document findings, and continuously improve campaign effectiveness through evidence-based experimentation.

Why This Role

This opportunity provides exposure to the intersection of fintech, digital advertising, performance analytics, customer acquisition, and growth technology within an internationally oriented environment in Estonia.

Are you interested in this position?

Apply by clicking on the “Apply Now” Button below!

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