Position Overview

A technology-driven financial services environment is seeking a Fintech Campaign & Brand Advertising Specialist to strengthen its digital presence and customer acquisition activities.

This position is designed for an advertising professional who understands that fintech marketing requires more than attractive creative work. Financial products demand clarity, trust, consistency, strong positioning, and responsible communication across every customer touchpoint.

Core Responsibilities

Campaign Development

• Plan and coordinate advertising campaigns for fintech products and services.
• Translate product propositions into customer-focused advertising concepts.
• Develop campaign briefs covering objectives, audiences, messaging, channels, and KPIs.
• Coordinate campaign launches across multiple digital platforms.

Brand Communication

• Maintain consistency in brand messaging across advertising channels.
• Develop advertising copy for search, social media, display, video, and landing pages.
• Collaborate with creative teams on campaign visuals and digital assets.
• Adapt campaigns for different customer segments and geographic markets.

Performance & Optimisation

• Monitor campaign reach, engagement, conversion, acquisition costs, and return on advertising spend.
• Analyse campaign data and identify underperforming areas.
• Conduct structured creative and audience testing.
• Recommend improvements based on measurable campaign results.

Fintech & Compliance Awareness

• Work with relevant internal teams to ensure advertising content accurately represents products and services.
• Identify potentially misleading, unclear, or unsupported advertising claims before publication.
• Maintain appropriate documentation for campaign assets and approvals.
• Keep communication aligned with applicable financial-services advertising requirements.

Required Qualifications

• Degree or professional background in Marketing, Advertising, Communications, Business, Finance, or a related discipline.
• 3+ years of relevant advertising or digital marketing experience.
• Experience with fintech, banking, payments, financial services, SaaS, or another regulated industry is valuable.
• Strong understanding of digital advertising ecosystems.
• Experience interpreting campaign analytics and performance dashboards.
• Excellent written English and strong communication skills.
• Strong project coordination and organisational abilities.
• High attention to detail and quality.

Ideal Candidate

You are a strategic advertising professional with strong execution skills. You understand audience psychology, digital acquisition, brand positioning, and performance measurement while appreciating the additional precision required when communicating financial products.

Are you interested in this position?

Apply by clicking on the “Apply Now” Button below!

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