About the Company

Our client is a business-to-business technology organisation helping companies improve operations through digital solutions and specialised services. The organisation is focused on building trusted industry relationships, educating prospective customers, and supporting commercial growth through insight-led marketing.

Role Overview

We are seeking a B2B Content Marketing Manager to lead thought leadership and content-led demand generation. The successful candidate will develop content that establishes industry credibility, addresses business challenges, and supports prospects throughout longer B2B buying cycles.

Working closely with sales, product marketing, subject-matter experts, and demand generation teams, you will turn industry knowledge and customer insights into content that attracts decision-makers, nurtures prospects, and supports revenue objectives.

Key Responsibilities

• Develop a B2B content strategy aligned with pipeline targets, audience priorities, and business objectives.
• Build an editorial programme covering thought leadership articles, industry reports, white papers, case studies, webinars, and customer success stories.
• Interview internal experts, customers, and industry stakeholders to develop original insights and credible content.
• Translate complex products, technical concepts, and business challenges into accessible, persuasive messaging.
• Collaborate with demand generation teams to support campaigns, lead nurturing, and account-based marketing initiatives.
• Partner with sales teams to identify common buyer questions, objections, and content gaps.
• Create content tailored to decision-makers at different stages of the buying journey.
• Develop customer case studies that demonstrate business outcomes and product value.
• Coordinate content distribution across websites, email campaigns, social media, webinars, and relevant industry channels.
• Maintain consistent messaging across sales enablement and marketing materials.
• Track content influence on engagement, marketing-qualified leads, sales opportunities, and pipeline progression.
• Use customer and sales feedback to refine editorial priorities and content formats.
• Manage external writers, subject-matter contributors, and production partners where required.
• Present content performance reports and recommendations to marketing leadership.

Requirements and Qualifications

• At least 5 years of experience in B2B content marketing, demand generation, corporate communications, or a related field.
• Proven ability to develop thought leadership and content programmes for business audiences.
• Strong writing, interviewing, editing, and storytelling capabilities.
• Experience producing long-form content, customer case studies, white papers, and campaign assets.
• Understanding of B2B buyer journeys, lead nurturing, and demand generation.
• Ability to collaborate with sales, product marketing, and senior subject-matter experts.
• Familiarity with marketing automation, CRM platforms, and content performance analytics.
• Strong project management skills and experience coordinating multiple contributors.
• Excellent written and spoken English.
• Ability to work independently and manage cross-functional projects remotely.

What We Offer

• Remote working arrangement from Estonia, subject to company policy.
• Competitive salary and potential performance-based rewards.
• Opportunity to shape thought leadership and B2B demand generation strategy.
• Access to marketing automation, analytics, and content production tools.
• Collaboration with experienced commercial, product, and marketing teams.
• Opportunities for professional development and progression into senior marketing leadership.

Application Instructions

Applicants should submit an updated CV describing their B2B content marketing experience and contributions to demand generation. Please include a portfolio featuring thought leadership, white papers, case studies, or other work that demonstrates your ability to influence business audiences and support commercial outcomes.

Equal Opportunity Statement: The employer is committed to equal opportunity and considers candidates fairly based on their qualifications, relevant experience, and demonstrated capabilities.

Are you interested in this position?

Apply by clicking on the “Apply Now” Button below!

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