Overview

We are seeking a detail-oriented Market Research Analyst to evaluate industry trends, customer behaviour, competitive positioning, and emerging business opportunities within Estonia’s financial technology sector. The successful candidate will transform market intelligence into practical insights that support business planning, product development, customer acquisition, and strategic decision-making.

This role is suited to an analytical professional who can combine quantitative research, qualitative analysis, and commercial awareness to help a fintech business understand its market and respond effectively to changing customer and industry needs.

Key Responsibilities

• Conduct market research on digital banking, payment services, financial applications, and other fintech solutions operating in Estonia and the wider European market.
• Monitor competitors’ products, pricing models, distribution strategies, customer segments, and market positioning.
• Collect and analyse data from industry reports, customer surveys, public datasets, interviews, and relevant market intelligence platforms.
• Identify emerging customer needs, underserved market segments, and potential opportunities for product expansion.
• Prepare market sizing estimates, competitor benchmarking reports, customer profiles, and industry trend assessments.
• Support product and commercial teams with evidence-based recommendations for market entry, customer retention, and service improvement.
• Track regulatory, technological, and economic developments that may influence fintech demand and competitive conditions.
• Present research findings through clear reports, dashboards, presentations, and executive summaries.

Candidate Requirements

• Bachelor’s degree in Business, Economics, Marketing, Finance, Statistics, Data Analytics, or a related discipline.
• Previous experience in market research, business analysis, commercial intelligence, or a comparable analytical role.
• Strong quantitative and qualitative research capabilities, including data interpretation and report preparation.
• Proficiency in Microsoft Excel or Google Sheets; experience with Power BI, Tableau, SQL, or statistical tools is an advantage.
• Ability to assess competitor activity, interpret customer feedback, and distinguish meaningful market signals from unreliable information.
• Excellent written communication, presentation, and analytical problem-solving skills.
• Familiarity with the Estonian business environment or European fintech markets is beneficial.
• Professional working proficiency in English is required; Estonian or another European language is an advantage.

What This Opportunity Offers

• The opportunity to contribute to market intelligence and commercial planning in a developing financial technology environment.
• Exposure to digital payments, financial products, customer analytics, and competitive strategy.
• Collaboration with product, marketing, operations, and business development professionals.
• Opportunities to strengthen research methods, analytical capabilities, and industry expertise.
• A professional environment that values accuracy, initiative, independent thinking, and evidence-based recommendations.

Ideal Candidate

The ideal candidate is curious, commercially aware, and comfortable working with diverse information sources. They can explain complex findings clearly, validate assumptions before making recommendations, and translate market evidence into practical actions that improve business performance.

Are you interested in this position?

Apply by clicking on the “Apply Now” Button below!

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