About the Company

Our client is a digital business seeking to expand its user base through targeted advertising, performance measurement, and scalable customer acquisition programmes. The company uses data and market insights to improve campaign effectiveness, identify valuable audience segments, and support sustainable growth.

Role Overview

We are seeking a detail-oriented User Acquisition Specialist to manage paid media campaigns and evaluate their contribution to business growth. The successful candidate will oversee campaign setup, audience targeting, performance monitoring, and reporting while identifying opportunities to improve acquisition efficiency.

This position is ideal for a hands-on digital marketer who enjoys working with advertising platforms, campaign data, creative testing, and marketing analytics.

Key Responsibilities

• Set up, launch, and manage paid acquisition campaigns across appropriate digital advertising channels.
• Conduct audience research, keyword analysis, and competitor reviews to identify acquisition opportunities.
• Monitor daily campaign performance and adjust bids, budgets, targeting, and creative assets.
• Track key metrics, including impressions, click-through rates, cost per click, CPA, CAC, and conversion rates.
• Coordinate with designers and content specialists to produce campaign assets tailored to different audiences.
• Maintain accurate campaign tracking through analytics tools, pixels, conversion events, and tagging systems.
• Analyse campaign and cohort performance to identify trends in user quality and acquisition efficiency.
• Conduct creative, audience, and landing page tests to improve campaign outcomes.
• Prepare regular acquisition reports and provide actionable recommendations to the growth team.
• Support marketing budget planning and forecast campaign performance using historical data.
• Work with product and analytics teams to evaluate post-acquisition user behaviour and activation.
• Ensure campaigns follow applicable advertising policies, privacy requirements, and internal brand guidelines.

Requirements and Qualifications

• At least 2 years of experience in paid media, digital advertising, user acquisition, or performance marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, or comparable advertising platforms.
• Familiarity with Google Analytics 4, conversion tracking, UTM parameters, and marketing dashboards.
• Strong understanding of digital campaign metrics and performance optimisation.
• Experience with audience segmentation, keyword research, and creative testing.
• Ability to analyse data, identify underperforming campaigns, and implement corrective actions.
• Strong attention to detail and campaign management skills.
• Excellent written and spoken English.
• Ability to manage multiple campaigns and deadlines in a remote working environment.
• Experience in fintech, SaaS, e-commerce, or subscription-based products is an advantage.

What We Offer

• Remote working opportunity from Estonia, subject to company policy.
• Competitive salary and potential performance-based rewards.
• Practical ownership of paid acquisition campaigns and marketing performance.
• Access to digital advertising, analytics, and reporting tools.
• Opportunities to develop expertise in user acquisition and growth analytics.
• Collaboration with a team focused on measurable marketing outcomes.
• Potential career progression into growth marketing or performance marketing management.

Application Instructions

Please submit an updated CV detailing your paid media experience, advertising platforms used, and measurable campaign results. Applicants may include a portfolio or summary of campaign performance, budget responsibility, and improvements in acquisition efficiency.

Equal Opportunity Statement: The employer is committed to equal opportunity and considers candidates fairly based on relevant experience, professional skills, and suitability for the role.

Are you interested in this position?

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