Responsibilities:

• Implement content strategy: Support the development and delivery of a content strategy that engages and educates our carrier audience across all stages of the buyer’s journey.

• Create compelling, results-driven content: Write, edit, and optimize copy across ads, emails, blogs, presentations, reports, eBooks, scripts, infographics, webpages, and landing pages.

• Contribute to visual storytelling: Partner with the creative team to guide content design that captures attention, builds trust, and drives action.

• Optimize content performance: Use data and analytics to evaluate performance, identify opportunities, and improve content effectiveness.

• Manage content projects: Coordinate timelines, stakeholders, and deliverables to support successful delivery of content initiatives that are on time and on brand.

• Audit and enhance existing content: Review and optimize existing assets, identify gaps, and repurpose content to maintain relevance and performance.

• Stay informed on trends: Monitor industry insights, competitor activity, and emerging topics to inform content and inspire new ideas.

• Maintain brand voice and quality: Ensure consistency in tone, message, and storytelling across all content.

• Collaborate cross-functionally: Work closely with SMEs, product marketing, demand generation, digital, and design to align content with campaigns and strategic priorities.

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