Core Responsibilities

• Lead GTM and partner marketing for interactive projects—from defining goals and audiences to creative direction and performance metrics.
• Build and share full-funnel plans that cover launches, app store promotions, partner activations, and post-launch optimization.
• Be the main point of contact across leadership, other teams, and partners to ensure agreement and smooth execution.
• Partner with marketing, product, and lifecycle teams to create custom campaigns that lift acquisition and engagement.
• Define KPIs and partner with analytics to measure performance and guide optimization.
• Forecast impact and build playbooks to scale successful initiatives across markets.
• Turn performance data into clear next steps—creating presentations and updates for executives and teams.
• Adapt global strategies to local markets, using regional insights, cultural moments, and platform trends to drive results.

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