Company Overview

The organisation operates in a digital environment where discoverability, useful content, and a strong online presence are important to building audience trust and supporting sustainable business development. Its marketing activities focus on improving organic search visibility, developing relevant digital resources, and delivering consistent information that helps prospective customers understand products, services, and areas of expertise.

The content marketing function works with marketing, design, product, and subject-matter teams to produce useful and well-structured digital content. The organisation values editorial quality, search performance, factual accuracy, and a user-focused approach to online communication. Its marketing processes combine content planning, technical SEO coordination, performance monitoring, and continuous improvement.

Role Summary

The SEO and Content Marketing Specialist will develop and optimise digital content to improve organic search visibility, attract relevant audiences, and support engagement across the customer journey. The position combines search engine optimisation, keyword research, content planning, on-page optimisation, editorial coordination, and performance analysis.

Working remotely with content creators, designers, and other stakeholders, the successful candidate will identify content opportunities, improve existing website pages, coordinate the development of new resources, and evaluate organic search performance. The role requires an understanding of search intent and the ability to balance technical optimisation with clear, useful, audience-focused writing.

The ideal candidate will be organised, analytical, and comfortable managing a content pipeline while using search data and performance insights to guide improvements. They should understand that effective SEO involves producing genuinely helpful content, maintaining technically accessible pages, and building a consistent long-term organic growth strategy.

Key Responsibilities

• Develop and maintain SEO and content marketing plans aligned with business objectives, audience needs, and organic growth priorities.
• Conduct keyword research to identify relevant search terms, user questions, content gaps, and opportunities to improve organic visibility.
• Analyse search intent and recommend appropriate content formats, page structures, and messaging for different stages of the customer journey.
• Create, edit, and optimise website copy, landing pages, articles, guides, and other digital resources.
• Improve on-page SEO elements, including title tags, meta descriptions, headings, internal links, image descriptions, and content structure.
• Conduct regular content audits to identify outdated information, duplication, weak-performing pages, and opportunities for consolidation or improvement.
• Collaborate with writers, designers, product specialists, and subject-matter experts to ensure content is accurate, useful, and aligned with brand standards.
• Support technical SEO reviews by identifying potential issues involving crawlability, indexation, redirects, broken links, mobile usability, and page performance.
• Use Google Search Console, Google Analytics 4, and relevant SEO tools to monitor organic traffic, search visibility, user engagement, and conversions.
• Track changes in keyword performance and organic landing-page results, investigating significant movements and recommending appropriate action.
• Develop editorial calendars and coordinate content production schedules to ensure consistent delivery across relevant digital channels.
• Apply internal linking strategies and content-clustering principles to strengthen website structure and help users discover related information.
• Ensure that content is readable, logically organised, accessible, and aligned with the intended audience.
• Monitor developments in search engine guidelines, content quality expectations, and digital publishing practices.
• Prepare regular reports on organic performance, content output, optimisation activities, and recommended priorities.
• Maintain clear documentation of keyword research, content briefs, optimisation changes, and editorial decisions.

Requirements and Qualifications

• A degree, diploma, or equivalent professional training in marketing, communications, journalism, digital media, or a related discipline is preferred.
• Demonstrable experience in SEO, content marketing, digital publishing, or organic growth.
• Strong understanding of keyword research, search intent, on-page SEO, internal linking, and content optimisation.
• Familiarity with Google Search Console, Google Analytics 4, and at least one professional SEO research or monitoring platform.
• Excellent written English and the ability to produce or edit clear, well-structured digital content.
• Understanding of content hierarchy, metadata, website navigation, and the relationship between content quality and user experience.
• Basic familiarity with technical SEO concepts, including crawling, indexing, redirects, mobile usability, and Core Web Vitals.
• Ability to interpret search and website performance data and translate findings into practical recommendations.
• Strong research skills and the ability to verify information before incorporating it into published content.
• Attention to detail in editing, proofreading, content formatting, and implementation checks.
• Good project-management skills and the ability to coordinate multiple content assignments and deadlines.
• Ability to collaborate with writers, designers, developers, and subject-matter experts in a remote environment.
• Professional working proficiency in English; Estonian language skills are advantageous for Estonian-language content and local search optimisation.

Benefits

• Fully remote working arrangement within Estonia.
• Opportunity to contribute to long-term organic growth and digital content development.
• Access to relevant SEO tools, website analytics, and content management resources.
• Collaboration with marketing, editorial, design, and product professionals.
• Opportunities to develop expertise in technical SEO, content strategy, search analytics, and organic acquisition.
• A working environment that encourages research, editorial quality, and evidence-informed optimisation.
• Opportunities to take ownership of content initiatives and contribute to improvements in website discoverability and user experience.

Application Instructions

Interested candidates should submit an up-to-date CV outlining their experience in SEO, content marketing, and digital publishing. Applicants are encouraged to provide portfolio links or examples of website content, SEO projects, content audits, or optimisation work they have completed.

Where possible, candidates should describe the objectives of selected projects, the research and optimisation methods used, and the outcomes achieved. Examples may include improvements in organic visibility, content engagement, or qualified website traffic, provided the information can be shared appropriately. No company-specific application contact details are provided in this advert.

Are you interested in this position?

Apply by clicking on the “Apply Now” Button below!

#JobsHubEstonia #GlobalRecruitment
#CareerOpportunities #HiringNow
#JobSeekersNetwork #EstoniaJobs
#RecruitmentServices #EmploymentPortal.