Company Overview

The organisation operates in a competitive digital marketplace where effective customer acquisition depends on relevant advertising, data-informed decisions, and continuous campaign optimisation. Its marketing activities focus on connecting products and services with suitable audiences through digital advertising, search platforms, conversion-focused content, and measurable online campaigns.

The performance marketing function works with creative, commercial, and analytical teams to improve campaign efficiency and identify opportunities for sustainable growth. The organisation values accountability, experimentation, analytical accuracy, and a practical approach to marketing investment. Its working environment encourages the use of performance data to guide decisions and improve the effectiveness of digital advertising activities.

Role Summary

The Performance Marketing Specialist will plan, execute, monitor, and optimise digital advertising campaigns designed to generate qualified traffic, leads, conversions, and customer growth. The role focuses on paid acquisition channels, campaign measurement, audience targeting, budget monitoring, and the continuous improvement of advertising performance.

The successful candidate will work with marketing colleagues and relevant stakeholders to develop campaign structures, select suitable targeting methods, evaluate creative performance, and identify opportunities to improve return on advertising investment. The position requires a combination of technical advertising knowledge, analytical ability, and an understanding of customer behaviour throughout the digital conversion journey.

This opportunity is suited to a marketing professional who enjoys working with measurable objectives, testing different approaches, and using reliable performance data to make informed campaign decisions.

Key Responsibilities

• Plan and manage digital advertising campaigns across relevant platforms, including Google Ads, Meta Ads, LinkedIn Ads, and other suitable paid media channels.
• Develop campaign structures, audience segments, targeting strategies, and advertising objectives in line with approved marketing priorities.
• Conduct keyword research and support the development of search advertising campaigns that reach users with relevant intent.
• Monitor campaign budgets, spending patterns, cost per acquisition, conversion rates, click-through rates, and other relevant performance indicators.
• Evaluate advertising performance and implement adjustments to bidding strategies, targeting, creative assets, and campaign settings.
• Coordinate with graphic designers, copywriters, and content specialists to develop advertising materials that align with campaign objectives.
• Plan and conduct A/B tests involving ad copy, creative formats, landing pages, audience segments, and calls to action.
• Review landing-page performance and collaborate with relevant teams to identify barriers that may affect conversion rates.
• Implement or monitor campaign tracking using appropriate analytics tools, conversion events, and tagging practices.
• Use Google Analytics 4, advertising dashboards, and other reporting tools to assess campaign effectiveness and identify trends.
• Support the development of forecasts and budget recommendations based on historical results, campaign objectives, and available performance data.
• Prepare regular campaign reports highlighting performance, expenditure, key findings, and recommended improvements.
• Monitor advertising platform updates, privacy-related changes, and developments in digital campaign measurement.
• Ensure that advertising activities follow applicable platform policies, approved brand guidelines, and relevant data protection requirements.
• Coordinate campaign launches, creative updates, and reporting deadlines across multiple projects.
• Maintain accurate campaign documentation and communicate material performance changes or operational issues to stakeholders.

Requirements and Qualifications

• A degree, diploma, or equivalent practical training in digital marketing, advertising, business, analytics, or a related field is preferred.
• Relevant professional experience managing paid digital advertising or performance marketing campaigns.
• Practical knowledge of Google Ads and at least one major paid social advertising platform.
• Experience with Google Analytics 4, conversion tracking, campaign tagging, and digital marketing reporting.
• Understanding of performance indicators such as cost per click, cost per acquisition, conversion rate, return on ad spend, and customer acquisition cost.
• Ability to interpret campaign data, identify performance patterns, and develop evidence-based optimisation recommendations.
• Familiarity with keyword research, audience segmentation, remarketing, bidding strategies, and campaign budget management.
• Understanding of landing-page optimisation and the relationship between advertising quality, user experience, and conversions.
• Strong numerical reasoning, attention to detail, and analytical problem-solving skills.
• Effective communication skills and the ability to present performance findings to non-technical stakeholders.
• Ability to manage several campaigns simultaneously and respond appropriately to changing priorities.
• Knowledge of advertising platform policies and relevant privacy and data protection principles.
• Professional working proficiency in English; Estonian language skills are an advantage for locally targeted campaigns.

Benefits

• Fully remote working arrangement within Estonia.
• Opportunity to manage measurable digital acquisition campaigns across multiple channels.
• Access to relevant advertising platforms, analytics tools, and campaign management resources.
• Collaborative work with creative, commercial, and analytical professionals.
• Opportunities to develop skills in paid media strategy, experimentation, conversion optimisation, and marketing analytics.
• A performance-oriented environment that encourages evidence-based decisions and continuous improvement.
• Opportunities to contribute to campaign planning, budget optimisation, and customer acquisition initiatives.

Application Instructions

Applicants should submit a current CV detailing their performance marketing experience, advertising platforms used, and responsibilities in previous roles. Where possible, candidates should include examples of campaigns they have managed, the objectives involved, the measurement methods applied, and the outcomes achieved.

Applicants may provide portfolio links, case studies, or anonymised campaign reports demonstrating their approach to budget management, performance analysis, and optimisation. Confidential business information should not be disclosed without appropriate authorisation. No company-specific application contact details are provided in this advert.

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