What You’ll Do:

Product Positioning, Messaging & GTM:

• Have a clear understanding of ICP, customer pain points
• Define and maintain product positioning, value propositions, and messaging frameworks by persona (e.g., audit partners, managers, staff, ops).
• Translate product capabilities into clear customer benefits and outcomes.
• Ensure consistency across the website, sales materials, lifecycle marketing, and in-product messaging.
• Develop competitive differentiation and category-level storytelling

Go-To-Market (GTM) for Product Launches

• Partner with Product to scope launches (tiers, goals, success metrics).
• Build and execute GTM plans including internal enablement, external messaging, and customer comms.
• Coordinate cross-functional execution across Product, Sales, Marketing, and CS.

   

• Are you interested in this position?

  Apply by clicking on the “Apply Now” Button below!
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