About the role

As a Lifecycle Marketing Specialist, you will be working closely with our Marketing, Expansion, PR and Product Teams and helping to expand lifecycle strategy by implementing email, in-app and push messaging campaigns to engage with our users.

This role is a good fit for someone with strong communication skills, analytical mindset and who has worked with lifecycle communications.

Main Tasks & Responsbilites:

• Design and implement new lifecycle messaging campaigns for active, passive and churned users for assigned product

• With the help of Lifecycle Marketing team, co-manage over 6000 automated messages including the copy, visuals, and target audiences

• Work closely with local teams to localize communications’ content and visuals

• Set up and analyze communications A/B tests and make data-driven decisions based on the results

• Analyze existing communications and implement new messaging campaigns for active and churned users

About you:

• You have 3+ years of experience in marketing, product, or a related field

• You have excellent English copywriting skills

• You bring strong project management skills

• You take a data-driven, customer-centric approach to tracking and analysing campaign performance

• You have experience managing lifecycle/email campaigns and communicating with large audiences

• You enjoy solving business problems by balancing technical and creative thinking, and experimenting with new approaches

Are you interested in this position?

Apply by clicking on the “Apply Now” button below!
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