Description

  • Integrated Campaign & Funnel Activation
    • Lead the end-to-end activation of our webinar strategy, overseeing content alignment, promotion, and follow-up activities to drive engagement
    • Develop and execute funnel activation programs across the entire buyer’s journey and across our personas designed to give prospects practical interaction with our solutions
    • Design and manage comprehensive nurture email programs, utilizing automation to guide prospects through the buyer’s journey and keep Pricefx top-of-mind
  • Events & Field Enablement
    • Orchestrate the marketing strategy for key industry events and the company’s flagship customer event, Accelerate, ensuring cohesive messaging and maximum ROI.
    • Act as the primary liaison for Field Activation, owning the Growth Marketing Calendar to ensure visibility across teams.
    • Manage internal communications channels to equip the Sales and Customer Success teams with the latest campaign intelligence, assets, and event details.
    • Collaborate with the Ecosystem team and our top partners on co-marketing and field activation programs. 
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