What You’ll Do

Digital Strategy & Orchestration

• Define and drive the roadmap for all digital channels, lifecycle, demand programs, growth experiments, and website strategy.
• Prioritize initiatives to maximize acquisition, activation, adoption and expansion across our enterprise, mid-market and SME segments.
• Collaborate closely with Sales, Product, RevOps and Marketing to ensure alignment on outcomes and performance measurement.

Growth & Acquisition

• Support commercial acquisition and growth strategies via ABM/ABN programs, paid media, and CRO.
• Foster a culture of experimentation: generate hypotheses, run tests, and scale what works.
• Partner with our Demand Lead to ensure campaigns are executed and optimized efficiently.

Lifecycle & Engagement

• Work with a range of experts to define activation, engagement and expansion strategies.
• Ensure messaging, journey design, and in-product communications are integrated and segmented for success.
• Use data insights to refine campaigns and maximize impact across millions of users.

Martech & Website Oversight

• Own the marketing technology strategy and roadmap, including automation, analytics, and integrations.
• Ensure website strategy and CRO initiatives support both acquisition and lifecycle objectives.
• Manage vendors, contractors, and external dev resources to deliver website and stack execution effectively. 
• Are you interested in this position?

  Apply by clicking on the “Apply Now” Button below!
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