Key Responsibilities

• Own SEM and PPC strategy across Google Ads, Microsoft Ads, and review sites with a focus on high-intent B2B demand.
• Lead keyword strategy (research, clustering, negatives) across core use cases, industries, and competitor terms.
• Manage bids, budgets, and pacing to hit targets for CPL, CVR, CAC, pipeline, and LTV.
• Continuously refine audience and geo targeting, including remarketing lists, customer lists, and intent-based segments.
• Own reporting on CPL, CVR, CAC, and pipeline contribution by channel, campaign, and segment in partnership with RevOps/MarOps.
• Build and maintain a structured experimentation roadmap across keywords, match types, bidding strategies, ad messaging, creative, and landing pages. 
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