What You’ll Do

• Own paid acquisition across channels like Google, Meta, YouTube, affiliates, and influencer partnerships — driving efficient growth and lowering CAC.
• Test, learn, and scale — run continuous experiments across creatives, landing pages, and audience segments to improve signups and first-trade conversion.
• Partner cross-functionally with product, lifecycle, and data teams to optimize onboarding and retention flows.
• Develop high-impact campaigns that connect real-world events to trading opportunities on Kalshi.
• Analyze performance across every stage of the funnel — from awareness through deposit and trade — and build strategies that move the needle.
• Report on growth metrics to leadership with clear insights and recommendations for budget allocation and scaling decisions.
• Move fast. We test ideas weekly and double down on what works.

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