Company Overview

The organisation operates in the digital finance and technology sector, focusing on delivering accessible, reliable and user-friendly financial products to individuals and businesses. Its work involves digital platforms, online customer experiences and technology-enabled financial services. The business values measurable performance, responsible customer acquisition, product innovation and sustainable growth.

The growth and marketing function works closely with product, sales, analytics and customer success teams to improve market reach, increase customer adoption and strengthen long-term customer relationships. The team uses performance data, customer research and experimentation to identify opportunities and develop effective marketing strategies across digital channels.

Role Summary

The Growth Marketing Manager will develop and execute growth initiatives designed to increase brand awareness, generate qualified leads, improve conversion rates and support customer retention. The successful candidate will combine strategic marketing planning with practical campaign management, performance analysis and continuous experimentation.

This position requires an analytical marketer who understands how customers discover, evaluate and adopt digital products. The role will involve managing acquisition campaigns, identifying opportunities across the customer journey and translating business objectives into measurable marketing programmes.

Working remotely within Estonia, the successful candidate will collaborate with colleagues across marketing, product, sales and analytics to ensure that growth initiatives support commercial objectives while maintaining a consistent and trustworthy customer experience.

Key Responsibilities

• Growth strategy and planning: Develop growth marketing strategies aligned with customer acquisition, revenue generation, product adoption and retention objectives. Translate business priorities into actionable campaigns, quarterly plans and measurable performance targets.

• Digital acquisition: Plan, launch and optimise campaigns across relevant channels, including paid search, paid social, display advertising, email marketing, content distribution and organic search.

• Campaign performance: Monitor campaign expenditure, customer acquisition cost, conversion rates, return on advertising spend and lead quality. Identify underperforming activities and implement improvements based on reliable performance data.

• Conversion optimisation: Analyse the customer journey from initial awareness through registration, onboarding and activation. Work with product and design teams to improve landing pages, application flows, calls to action and other conversion points.

• Experimentation: Develop structured experiments involving audience segments, campaign messaging, creative formats, landing pages and channel strategies. Document hypotheses, evaluate results and apply validated findings to future campaigns.

• Customer segmentation: Collaborate with analytics teams to identify high-potential audiences, understand customer behaviour and tailor marketing activities to different customer needs and levels of engagement.

• Marketing automation: Support the development of automated customer journeys, lead-nurturing programmes and lifecycle campaigns that encourage meaningful engagement without creating excessive or irrelevant communications.

• Brand and messaging: Ensure campaign communications are consistent with the organisation’s positioning, product benefits and customer expectations, particularly where financial products require clear and responsible messaging.

• Cross-functional collaboration: Work with sales, customer success and product teams to improve lead handover, communicate customer feedback and identify opportunities to strengthen the overall customer experience.

• Reporting and forecasting: Prepare performance reports, growth forecasts and campaign recommendations for relevant stakeholders. Explain key trends, risks and opportunities in a clear, commercially focused manner.

• Marketing budget management: Monitor campaign budgets, assess channel efficiency and recommend resource allocation based on performance, business priorities and expected returns.

• Market research: Monitor competitor activity, customer preferences, channel developments and emerging digital marketing practices to identify opportunities for differentiation.

Requirements and Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Economics or a related discipline, or equivalent professional experience.

• Several years of experience in growth marketing, digital acquisition, performance marketing or a related commercial marketing role.

• Demonstrated experience planning and optimising multi-channel marketing campaigns against measurable objectives.

• Strong understanding of customer acquisition cost, lifetime value, conversion funnels, retention metrics and marketing return on investment.

• Practical experience with relevant digital advertising platforms, web analytics tools, customer relationship management systems and marketing automation software.

• Ability to interpret marketing data, identify meaningful trends and convert analytical findings into actionable recommendations.

• Experience designing experiments and using performance results to improve marketing effectiveness.

• Strong written communication skills and the ability to adapt campaign messaging to different audiences and stages of the customer journey.

• Good organisational skills, commercial awareness and the ability to manage several campaigns simultaneously.

• Familiarity with fintech, digital banking, payments, SaaS or other technology-driven products is an advantage.

• Understanding of data privacy, consent-based marketing and responsible advertising practices relevant to the European market.

• Professional English communication skills. Knowledge of Estonian or other European languages is beneficial where relevant to target markets.

Benefits

• Remote working within Estonia, with flexibility to organise work around agreed objectives and team requirements.

• Opportunity to contribute directly to customer acquisition and measurable business growth.

• Collaboration with multidisciplinary teams working across marketing, product, analytics and customer experience.

• Professional development through practical experimentation, campaign ownership and exposure to modern marketing technologies.

• A performance-oriented working environment that values analytical thinking, initiative and continuous improvement.

• Opportunities to develop expertise in digital financial services and technology-enabled customer acquisition.

• Access to relevant marketing tools, shared knowledge and collaborative processes that support effective remote work.

Application Instructions

Applicants should submit an up-to-date CV outlining relevant marketing experience, campaign responsibilities, analytical capabilities and measurable achievements. Where possible, candidates should include examples of growth initiatives they have managed, such as improvements in conversion rates, acquisition efficiency, customer engagement or campaign performance.

A portfolio, case study or concise summary of previous marketing results may be included to demonstrate practical experience. Applications should clearly explain how the candidate’s skills align with the responsibilities of the role.

Shortlisted applicants may be invited to discuss their approach to growth strategy, campaign optimisation, experimentation and performance measurement. Candidates should be prepared to describe their decision-making process and explain how they use data to improve marketing outcomes.

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