About the Company

Our client is a technology-focused business building digital products for modern consumers and business users. The organisation takes an experimental approach to growth, using customer insights, product analytics, and continuous testing to improve user acquisition, activation, and conversion.

Role Overview

The company is looking for a Growth Marketer who can identify growth opportunities and validate them through structured experimentation. Rather than focusing exclusively on campaign execution, you will investigate the full acquisition funnel, develop testable hypotheses, and work with product, design, and analytics teams to improve the effectiveness of the customer journey.

The successful candidate will combine creativity with analytical discipline and use evidence-based decisions to identify scalable growth opportunities.

Key Responsibilities

• Analyse the user acquisition funnel to identify drop-off points and opportunities for improvement.
• Develop growth hypotheses based on customer behaviour, market research, and performance data.
• Design and execute experiments involving campaign messaging, landing pages, onboarding flows, and conversion journeys.
• Conduct A/B and multivariate tests where appropriate, ensuring experiments have clear objectives and measurable outcomes.
• Collaborate with product managers, designers, engineers, and analysts to implement and evaluate growth initiatives.
• Evaluate acquisition channel performance and identify opportunities to improve lead quality and user conversion.
• Build and maintain dashboards tracking acquisition, activation, retention, and conversion metrics.
• Segment users to understand differences in behaviour, engagement, and acquisition performance.
• Develop recommendations based on experiment results and communicate findings to relevant stakeholders.
• Document successful experiments and translate proven tactics into repeatable growth processes.
• Monitor emerging growth techniques, digital platforms, and relevant competitor activity.
• Support forecasting and prioritisation of growth initiatives based on potential impact and implementation effort.

Requirements and Qualifications

• At least 2–4 years of experience in growth marketing, digital marketing, product marketing, or conversion optimisation.
• Practical experience designing experiments and interpreting quantitative results.
• Understanding of conversion rate optimisation, funnel analysis, and user behaviour.
• Familiarity with analytics tools such as Google Analytics 4, Mixpanel, Amplitude, or equivalent platforms.
• Experience with landing page testing, campaign optimisation, and audience segmentation.
• Strong analytical skills and the ability to distinguish meaningful results from unreliable signals.
• Ability to work cross-functionally with product, design, and engineering teams.
• Excellent written and verbal English communication skills.
• Strong organisational skills and a proactive approach to problem-solving.
• Comfortable working remotely in a fast-moving, test-and-learn environment.

What We Offer

• Remote work from Estonia, subject to employer policy and employment requirements.
• Competitive compensation based on experience.
• Opportunities to shape growth experiments and product-led acquisition strategies.
• Access to analytics and experimentation tools.
• Collaboration with product, design, and data specialists.
• Continuous learning and professional development opportunities.
• A working culture that values evidence-based decisions and continuous improvement.

Application Instructions

Candidates should submit a CV highlighting relevant growth marketing and experimentation experience. Please include examples of tests conducted, funnel improvements achieved, and how your work influenced acquisition or conversion performance.

Equal Opportunity Statement: The employer welcomes qualified applicants from diverse backgrounds and is committed to an inclusive, skills-based recruitment process.

Are you interested in this position?

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