About the Company

Our client is a digitally driven organisation focused on expanding its online presence and reaching new customers through useful content and data-informed marketing. The company combines content creation, search optimisation, and performance analysis to improve organic visibility and generate sustainable business growth.

Role Overview

The company is looking for a Content Marketing Manager with strong SEO knowledge and a results-oriented approach to content development. In this role, you will build an organic content strategy that attracts relevant audiences, improves search visibility, and supports customer acquisition throughout the buyer journey.

You will collaborate with SEO specialists, product marketing, web development, and demand generation teams to identify content opportunities and turn search and audience insights into measurable results.

Key Responsibilities

• Develop an SEO-driven content strategy aligned with target keywords, customer needs, and commercial priorities.
• Conduct keyword research, search intent analysis, and competitor content assessments.
• Plan and manage an editorial calendar for landing pages, blog articles, guides, comparison pages, and other organic content.
• Create and optimise content to improve search rankings, organic traffic, and audience engagement.
• Work with SEO specialists to improve on-page optimisation, internal linking, metadata, and content structure.
• Identify content gaps and opportunities across the customer journey.
• Collaborate with subject-matter experts to produce accurate, authoritative, and useful content.
• Monitor organic traffic, keyword visibility, engagement, and conversion performance.
• Use analytics and search performance data to refine content priorities and distribution strategies.
• Refresh existing content to maintain relevance, accuracy, and search performance.
• Coordinate content briefs, editorial reviews, publication schedules, and quality assurance.
• Support conversion rate optimisation by improving content clarity, calls to action, and landing-page messaging.
• Keep up to date with search engine developments and evolving content marketing practices.

Requirements and Qualifications

• At least 3 years of experience in content marketing, SEO content strategy, or organic growth marketing.
• Practical knowledge of keyword research, search intent, and on-page SEO.
• Strong writing and editing skills, with the ability to adapt content to different audiences.
• Experience using tools such as Google Analytics, Google Search Console, Ahrefs, Semrush, or equivalent platforms.
• Familiarity with content management systems and website publishing workflows.
• Ability to interpret performance data and turn insights into actionable content improvements.
• Understanding of conversion optimisation and content-led customer acquisition.
• Strong project management and stakeholder communication skills.
• Excellent written and verbal English.
• Ability to work effectively in a remote and collaborative environment.

What We Offer

• Remote work from Estonia, subject to employer policy and applicable employment requirements.
• Competitive salary and potential performance-related incentives.
• Opportunity to lead organic content initiatives and influence digital growth.
• Access to SEO, analytics, and content optimisation tools.
• Collaboration with experienced digital marketing and product teams.
• Professional development in search strategy, analytics, and content marketing.

Application Instructions

Candidates should submit a CV outlining their experience in SEO content strategy, organic growth, and content optimisation. Please include a portfolio or case studies demonstrating measurable results, such as improved organic traffic, search visibility, engagement, or qualified leads.

Equal Opportunity Statement: The employer welcomes qualified applicants from diverse backgrounds and is committed to a fair, inclusive, and skills-based recruitment process.

Are you interested in this position?

Apply by clicking on the “Apply Now” Button below!

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