Description
Your Mission (What You’ll Own)
You’ll be the architect of how Estuary’s story gets told. Here’s how:
Strategy & Storytelling
- Develop and maintain a content strategy & editorial calendar aligned with positioning, GTM pillars, and roadmap priorities.
- Work with leadership to define content themes, pillars, and key message frameworks.
- Surface and translate technical differentiators, customer wins, and research insights into resonant narratives.
Creation & Production
- Write, edit, and manage high-quality content: blog posts, case studies, whitepapers, ebooks, email campaigns, landing pages, thought leadership, product collateral.
- Commission and manage external writer/agency partners, ensuring quality, tone, and deadlines
- Partner with product, engineering, sales, and customer success to co-create content, collate technical inputs, and iterate
- Ensure all content is strategically optimized for SEO, keywords, and search intent.
Distribution & Amplification
- Own content distribution and syndication strategy across web, newsletters, social, and partner channels
- Collaborate with demand gen & SEO leads to optimize content for discoverability and conversion.
- Build and manage relationships with media, influencers, analysts, community leaders, and partners to co-promote and syndicate content.
- Identify content repurposing opportunities
Are you interested in this position?
Apply by clicking on the “Apply Now” Button below!
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