Company Overview

The organisation focuses on measurable digital growth through targeted advertising, audience development, campaign experimentation, and continuous performance optimisation. Its marketing activities are designed to attract relevant audiences, generate qualified leads, improve conversion rates, and support sustainable customer acquisition.

The marketing team uses campaign analytics and structured testing to understand which channels, audiences, messages, and offers deliver the strongest results. Collaboration between marketing, sales, content, design, and analytics functions helps ensure that advertising investment is aligned with business priorities and evaluated using consistent performance measures.

Role Summary

The Performance Marketing Specialist will manage and optimise paid digital campaigns with a strong focus on measurable outcomes. The position involves planning advertising activity, building campaign structures, defining audience segments, monitoring budgets, evaluating acquisition costs, and identifying opportunities to improve conversion performance.

The successful candidate will use analytical tools and experimentation to assess campaign effectiveness across the customer journey. They will investigate performance fluctuations, evaluate creative variations, improve targeting strategies, and make informed recommendations about budget allocation.

This role requires a balance of advertising platform expertise, numerical reasoning, campaign management, and commercial awareness. The specialist should be comfortable managing multiple campaigns, explaining performance trends, and working with creative and technical colleagues to improve advertising efficiency and the quality of traffic generated.

Key Responsibilities

• Develop and manage paid acquisition campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising platforms.
• Translate business objectives into campaign plans with clearly defined target audiences, budgets, conversion goals, and reporting metrics.
• Conduct keyword research, audience analysis, competitor reviews, and market assessments to identify suitable advertising opportunities.
• Build campaign structures that support effective budget control, accurate measurement, and meaningful performance comparisons.
• Develop and test advertising copy, creative formats, landing pages, calls to action, and audience segments.
• Monitor daily and weekly campaign performance, identifying changes in impressions, clicks, conversion rates, acquisition costs, and overall efficiency.
• Analyse customer acquisition cost, cost per lead, cost per acquisition, return on advertising spend, and other relevant performance indicators.
• Adjust bidding strategies, placements, audience settings, campaign schedules, and budget allocations based on performance evidence.
• Coordinate with designers and content specialists to produce advertising assets suited to different audiences, platforms, and stages of the conversion funnel.
• Work with web and analytics teams to ensure that tracking tags, conversion events, and campaign attribution settings are configured correctly.
• Investigate tracking discrepancies, unusual performance changes, and inconsistencies between advertising platforms and internal reporting systems.
• Design and evaluate A/B tests to compare creative approaches, landing page variations, audience groups, or campaign strategies.
• Analyse the quality of campaign-generated leads and work with sales teams to identify opportunities to improve lead qualification and conversion.
• Develop retargeting strategies that support customer re-engagement while respecting applicable consent and privacy requirements.
• Prepare regular campaign reports that explain performance, budget utilisation, trends, and recommended optimisation actions.
• Maintain campaign documentation, including budgets, objectives, audience settings, creative variations, test results, and key decisions.
• Identify underperforming campaigns and recommend corrective actions based on data rather than unsupported assumptions.
• Monitor advertising platform updates, campaign policy changes, and emerging performance marketing practices.
• Support forecasting and budget planning by estimating expected traffic, acquisition costs, and conversion outcomes using available historical data.
• Ensure campaign execution follows brand guidelines, advertising policies, and applicable data protection requirements.

Requirements and Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Communications, or a related field, or equivalent practical experience.
• At least three years of hands-on experience in performance marketing, paid media, digital advertising, or customer acquisition.
• Practical experience with Google Ads and Meta Ads Manager; familiarity with LinkedIn Ads or other paid channels is beneficial.
• Strong understanding of campaign structures, audience targeting, bidding strategies, remarketing, and conversion optimisation.
• Experience using Google Analytics 4, Google Tag Manager, Google Search Console, or comparable analytics tools.
• Ability to interpret performance data and use it to make budget, targeting, and creative optimisation decisions.
• Familiarity with customer acquisition cost, conversion rate, return on advertising spend, lead quality, and marketing funnel metrics.
• Experience planning or evaluating A/B tests and understanding the limitations of small samples or incomplete tracking.
• Competence in Excel or Google Sheets for reporting, campaign analysis, and budget management.
• Understanding of landing page performance, user journeys, and the factors that influence online conversion.
• Familiarity with CRM platforms, marketing automation, and lead attribution is an advantage.
• Strong numerical reasoning, attention to detail, and an analytical approach to troubleshooting.
• Ability to manage multiple campaigns and respond efficiently to changing performance conditions.
• Clear written communication skills and the ability to present campaign findings to technical and non-technical stakeholders.
• Understanding of advertising policies, consent requirements, and responsible marketing data practices.
• Professional English proficiency and the ability to work independently in a remote team.

Technical Environment

The position may involve Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, Google Tag Manager, spreadsheet tools, CRM platforms, landing page builders, and reporting dashboards. Additional tools may support creative testing, conversion tracking, budget forecasting, and campaign performance analysis.

Benefits

• Remote working arrangement within Estonia.
• Full-time, permanent employment structure.
• Opportunities to manage advertising campaigns with measurable business objectives.
• Exposure to paid media strategy, campaign experimentation, and conversion optimisation.
• Collaboration with creative, sales, analytics, and marketing colleagues.
• Opportunities to develop advanced advertising and analytical skills.
• A results-oriented working environment that values testing, accountability, and continuous improvement.
• Opportunities to contribute to customer acquisition strategy and improve marketing investment efficiency.

Application Instructions

Candidates should submit an up-to-date CV through the organisation’s designated application channel. Applications should describe relevant paid media experience, advertising platforms used, budget responsibilities, analytical tools, and examples of campaign optimisation.

A portfolio or brief case studies may be included to demonstrate improvements in acquisition cost, conversion rate, lead quality, or return on advertising spend. Candidates should explain the campaign objectives, optimisation approach, measurement method, and results achieved where disclosure is permitted.

The selection process may include an initial application review, a discussion of previous campaigns, and a practical assessment involving campaign structure, budget allocation, performance interpretation, or optimisation recommendations.

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