Responsibilities:

• Develop and lead strategic initiatives that drive brand visibility and customer growth beyond paid media
• Identify, assess, and launch new awareness channels and growth levers — such as partnerships, field activations, SEO programs, or expert communities
• Work closely with internal teams (Growth, Creative, Product, Ops) to bring ideas to life and measure impact
• Own project management, timelines, and cross-functional coordination for new initiatives (e.g., product launches, events, brand partnerships)
• Build and maintain relationships with external partners, collaborators, and advisors
• Analyze performance, report on key metrics, and iterate based on learnings
• Bring a self-starter mentality and “founder’s mindset” to everyday problem-solving

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