Description

What you’ll do as a Marketing QA Team Lead

  • Oversee daily QA operations, ensuring coverage across CRM campaign workflows based on volume, priority, and key business events.
  • Lead a high performing team and assign team workloads, balancing capacity, skill set, and business needs.
  • Partner with cross-functional teams, including Marketing, Operations, and Analytics, to align on campaign requirements and QA standards.
  • Conduct regular 1:1s with team members to support development, provide feedback, and track progress against team goals.
  • Lead the implementation of AI and automation tools to enhance QA workflows, improve efficiency, and reduce manual effort.
  • Monitor and analyze QA performance metrics, identifying trends and opportunities to improve accuracy and execution.
  • Maintain and evolve SOPs to reflect updates in tools, systems, and campaign processes.
  • Identify opportunities to improve QA workflows, communication, and overall program scalability. 

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