Primary Responsibilities

• Channel Strategy: Define and document comprehensive social media strategies and objectives aligned with the overarching brand vision.
• Performance Management: Set social-specific KPIs and develop monthly reports and post-mortems to track growth, engagement, and ROI.
• Content Planning: Define content plans and objectives, ensuring a consistent and high-quality output across all owned platforms.
• Insight Generation: Provide actionable audience and channel insights to the broader marketing team to optimize messaging and reach.
• Quality Control: Review and approve all owned social assets, ensuring strict adherence to 2K’s BKMs, brand safety guidelines, and strategic goals.
• Integrated Execution: Develop integrated social rollout plans and “Run of Show” documents in close partnership with Community and Influencer workstreams.
• Team Leadership: Manage and mentor a team of 2–5 direct reports, overseeing their daily workflows and professional development.
• Operational Efficiency: Identify and implement process improvements within the social team to streamline asset creation and deployment.

Core Competencies

• Marketing Strategy: Define and own social marketing strategies to enable creative and production partners to execute against and bring to life
• Operational Excellence: Ability to manage complex workflows and ensure high-volume output without sacrificing quality.
• Data-Driven Decision Making: Proficiency in analyzing social metrics to pivot strategies and improve channel performance.
• Cross-Functional Collaboration: Strong ability to partner with Brand, Product, Community, Influencer, Creative and Production teams to ensure a unified social presence.
• Team Management: Skilled in directing the work of others, providing clear feedback, and fostering a collaborative team environment.
• Technical Proficiency: Deep knowledge of social media platform algorithms, publishing tools, and emerging digital trends. 
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