1. Domain & Strategic Ownership

• End-to-End Lifecycle Management: Own the full L2O process, including lead capture, enrichment, automated routing, qualification, and opportunity stage management.
• Architectural Evolution: Partner with business leaders and architects to define the target state architecture, ensuring the system evolves ahead of business growth.
• Tech Stack Governance: Act as the gatekeeper against “tool sprawl” and technical debt by maximizing existing platform capabilities before adding new vendors.

2. Team Leadership & People Management (Developers & BSAs)

• Direct Management: Lead, mentor, and develop a dedicated pod of Salesforce Developers and Business Systems Analysts.
• Resource & Capacity Planning: Allocate work efficiently across your team, balancing complex architectural builds with daily operational support and minimizing burnout.
• Technical & Functional Coaching: Elevate the team’s capabilities. Guide developers on Apex/LWC best practices and scalable architecture; coach BSAs on translating complex stakeholder asks into airtight, precise user stories and technical requirements.
• Performance & Growth: Conduct regular 1:1s, manage performance reviews, and build clear career progression paths for your direct reports.

3. Hands-On Salesforce Technical Delivery

• Salesforce Engineering: Lead the design and configuration of Sales Cloud (Leads, Campaigns, Opportunities, Accounts, Contacts) alongside your development team.
• Automation: Build and maintain complex Flows, lead assignment rules, queues, and workflows.
• Data Integrity: Oversee Master Data Management (MDM) within the L2O domain to ensure clean, deduplicated, and enriched data. 
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