Company Overview

The organisation operates in a competitive digital environment where relevant information, organic search visibility, and high-quality online resources contribute to customer discovery and long-term audience engagement. Its content marketing activities focus on producing useful, well-structured materials that respond to audience questions, explain products and services, and strengthen the organisation’s online presence.

The content team collaborates with SEO specialists, digital marketers, editors, and subject-matter experts to identify content opportunities and maintain consistent editorial standards. The organisation values user-focused writing, research accuracy, responsible optimisation, and a data-informed approach to content improvement. Its objective is to ensure that published resources serve readers effectively while supporting wider digital marketing goals.

Role Summary

The SEO Content Writer will create and optimise written content designed to meet user search intent, improve organic visibility, and attract relevant audiences. The role combines keyword research, content planning, article writing, on-page optimisation, editing, and performance review.

The successful candidate will work with marketing and SEO colleagues to identify relevant topics, prepare content briefs, develop articles and landing-page copy, and improve existing website materials. The writer will ensure that search optimisation supports rather than compromises content quality, producing material that is informative, readable, original, and genuinely useful to its intended audience.

This position is suited to a writer who understands how people search for information online and can balance editorial judgement with practical SEO requirements. The candidate should be comfortable researching unfamiliar topics, interpreting optimisation recommendations, and using content performance insights to guide future improvements.

Key Responsibilities

• Research, write, and optimise website articles, blog posts, landing pages, guides, and other search-focused content.
• Conduct keyword research and analyse search intent to identify suitable topics, content formats, and opportunities for organic growth.
• Develop content outlines and article briefs that establish the intended audience, primary topic, supporting questions, and required information.
• Incorporate relevant keywords naturally into headings, page titles, introductions, body copy, and other appropriate content elements.
• Structure articles using clear headings, concise paragraphs, descriptive subheadings, and logical internal links.
• Work with SEO specialists to prioritise content opportunities based on relevance, competition, existing website coverage, and business objectives.
• Review and update existing content to improve accuracy, usefulness, readability, topical coverage, and alignment with current search intent.
• Apply editorial standards that support originality, factual accuracy, appropriate sourcing, and a consistent brand voice.
• Collaborate with subject-matter experts to validate technical details and ensure that specialist topics are explained accurately.
• Write clear meta descriptions, page titles, introductory copy, and calls to action where required.
• Support internal linking initiatives and content organisation to help users discover related information across the website.
• Use tools such as Google Search Console, Google Analytics 4, and SEO research platforms to review available content performance data.
• Monitor organic traffic, search impressions, clicks, keyword trends, and engagement indicators to identify potential content improvements.
• Coordinate with editors, designers, and publishing teams to ensure that content is formatted correctly and delivered according to schedule.
• Maintain content calendars, briefs, source references, revision histories, and publication records.
• Follow developments in search engine guidance and content quality practices, adapting workflows when appropriate.
• Use AI-assisted writing and research tools responsibly where permitted, verifying factual claims and ensuring that final content meets editorial and originality standards.

Requirements and Qualifications

• A degree, diploma, or equivalent professional training in communications, journalism, English, marketing, or a related field is preferred.
• Relevant experience in SEO writing, digital content production, editorial work, or content marketing.
• A portfolio demonstrating original articles, search-optimised website copy, blog content, or comparable published materials.
• Strong written English and the ability to explain detailed subjects in a clear, organised, reader-friendly manner.
• Practical understanding of keyword research, search intent, on-page SEO, metadata, internal linking, and content structure.
• Familiarity with Google Search Console, Google Analytics 4, and at least one SEO research or monitoring platform is beneficial.
• Strong research and fact-checking skills, including the ability to identify authoritative sources and verify important claims.
• Understanding of editorial quality, content originality, readability, and the importance of satisfying user needs.
• Ability to interpret SEO briefs and apply recommendations without producing repetitive or unnatural keyword-heavy copy.
• Familiarity with content management systems and digital publishing workflows.
• Strong time management, attention to detail, and the ability to manage multiple content assignments.
• Effective communication skills and the ability to work with SEO specialists, editors, and subject-matter experts.
• Professional working proficiency in English; Estonian language skills are advantageous for Estonian-language SEO projects.

Benefits

• Fully remote working arrangement within Estonia.
• Opportunity to contribute to organic growth and the development of valuable digital resources.
• Collaboration with SEO specialists, marketers, editors, and subject-matter experts.
• Access to appropriate content management, research, and SEO tools.
• Opportunities to develop skills in search-focused writing, content optimisation, and editorial strategy.
• A working environment that encourages research, accuracy, continuous learning, and quality-driven content development.
• Opportunities to take ownership of content assignments and contribute to long-term website improvement initiatives.

Application Instructions

Applicants should submit a current CV and writing portfolio featuring SEO-focused articles, website copy, guides, or other relevant digital content. Where possible, include examples demonstrating how research, audience needs, and search intent influenced the structure and development of the material.

Candidates may also describe their experience with keyword research, content optimisation, editorial collaboration, and performance analysis. Any traffic or ranking results shared should be accurate and supported by information the candidate is authorised to disclose. No company-specific application contact details are provided in this advert.

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