Description
RESPONSIBILITIES
- Serves as the administrator and subject matter expert for BD and marketing technology platforms, with deep expertise in Interaction; administers and optimizes CRM systems, experience management, email/automation tools, and event platforms;
- Translates BD objectives into technical requirements; drives work using Agile methodologies;
- Partners with vendors, IT, and cross‑functional teams to evaluate enhancements, participate in product roadmaps, and conduct release testing;
- Enforces data standards, taxonomies, validation rules, and data governance policies across BD platforms;
- Manages and troubleshoots integrations across the BD technology ecosystem—especially vendor integrations with tools such as: Vuture, Introhive, and CVent—connecting CRM, website, analytics, HR/finance systems, and marketing automation platforms;
- Leads configuration, maintenance, permissions, integrations, workflow development, and platform optimization across the BD technology stack;
- Develops reporting logic, dashboards, and analytics (Power BI or comparable tools); provides actionable insights to BD leadership;
- Provides advanced support for platform setup, technical troubleshooting, and communications workflows;
- Assists in producing training materials, onboarding guides, and user documentation; coaches BD professionals on effective platform usage;
- Contributes to short- and long-term BD technology roadmaps; and
- Performs additional duties, as assigned.
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