1. Customer Proof

• Partner with forward-deployed engineers and lighthouse customers to capture use cases and in-production benefits.
• Create compelling case studies and customer testimonials that CoreWeave can leverage as customer validations.
• Collaborate with content marketing teams to create unique, differentiated content that carries these customer case studies forward at scale.
• Highlight measurable business outcomes that differentiate CoreWeave’s  AI infrastructure services.
• Influence analysts and other critical influencers on how to think about  AI infrastructure services in the AI era.
• Establish systematic customer learning capture across high-value implementations.

 GTM & Sales Enablement

• Equip Sales and Solution Architects with outcome-focused deal kits, battlecards, and technical content that resonate with developers and decision-makers.
• Develop content with strong differentiators that clearly articulates the benefits of Core  Weave’s AI infrastructure.
• Scale messaging through selective partners where their technologies or workloads reinforce Core Weave’s  AI infrastructure story.

 Metrics & Measurement

• Deliver updated messaging and positioning materials.
• Demonstrate impact of internal GTM tools and assets with sales.
• Map product marketing’s impact on deal velocity and contract value.
• Demonstrate product marketing’s impact on platform adoption and retention.
• Improve competitive win rates in  AI infrastructure opportunities.

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