Description

Key Responsibilities

Vertical ABM Program Ownership — North America

  • Executing the vertical ABM program across ICP-matched accounts, coordinating targeted campaigns across content, outreach, paid programs, and field events
  • Planning and executing small, high-impact field events (e.g., executive dinners, roundtables) with defined pipeline targets and follow-up strategies
  • Running targeted webinars and vertical campaigns aligned to specific audience segments and pain points
  • Leading coordinated sales blitz initiatives, partnering with SDRs and AEs to drive outreach and engagement
  • Developing and maintaining vertical-specific content assets (e.g., briefs, one-pagers, competitive materials)
  • Tracking and reporting on program performance, including accounts engaged, Hand Raisers generated, pipeline created, and bookings influenced

AI-Powered Execution & Optimization

  • Using AI as a primary tool for campaign execution, including data analysis, content generation, targeting, and personalization
  • Analyzing account data to identify clusters of high-fit prospects based on firmographic, technographic, and intent signals
  • Generating and iterating messaging, sequences, and campaign content using AI tools
  • Leveraging AI to analyze campaign performance and continuously optimize outcomes 
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