Description
Key Responsibilities
Vertical ABM Program Ownership — North America
- Executing the vertical ABM program across ICP-matched accounts, coordinating targeted campaigns across content, outreach, paid programs, and field events
- Planning and executing small, high-impact field events (e.g., executive dinners, roundtables) with defined pipeline targets and follow-up strategies
- Running targeted webinars and vertical campaigns aligned to specific audience segments and pain points
- Leading coordinated sales blitz initiatives, partnering with SDRs and AEs to drive outreach and engagement
- Developing and maintaining vertical-specific content assets (e.g., briefs, one-pagers, competitive materials)
- Tracking and reporting on program performance, including accounts engaged, Hand Raisers generated, pipeline created, and bookings influenced
AI-Powered Execution & Optimization
- Using AI as a primary tool for campaign execution, including data analysis, content generation, targeting, and personalization
- Analyzing account data to identify clusters of high-fit prospects based on firmographic, technographic, and intent signals
- Generating and iterating messaging, sequences, and campaign content using AI tools
- Leveraging AI to analyze campaign performance and continuously optimize outcomes
- Are you interested in this position?
Apply by clicking on the “Apply Now” Button below!
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