ABOUT THE JOB

As our Senior Digital Performance Manager, you will be the key expert connecting marketing activity, customer acquisition and business results.

How You Will Make an Impact:

• Own and continuously improve the digital performance measurement ecosystem across the Baltics, including reporting, dashboards, tracking, attribution, SEO and performance insights that enable better marketing and business decisions
• Translate campaign, website and sales data into clear recommendations on CAC, CPA, ROI, conversion, channel mix and marketing efficiency
• Lead the development of marketing dashboards and reporting frameworks, ensuring reliable and actionable data for decision-making
• Drive tracking excellence across channels by establishing and maintaining UTM standards, tagging structures, attribution principles and data-quality controls
• Act as the marketing owner for GA4, tagging and measurement setup, working closely with Analytics, MarTech and IT teams
• Partner with media, PPC and SEO agencies, challenge recommendations, identify opportunities and ensure delivery of continuous improvements
• Review campaign performance and provide recommendations on optimization, testing and budget allocation
• Lead the development and execution of the Baltic SEO roadmap, including keyword strategy, content optimization, technical SEO and performance monitoring
• Identify opportunities to improve marketing websites, landing pages and digital customer journeys through data-driven optimization and experimentation
• Strengthen in-house digital performance expertise by improving ways of working, documentation and knowledge sharing
• Collaborate with Marketing, Business, Sales, Digital, Analytics, MarTech and IT teams across the Baltics
• Potentially lead and develop a small team as the function evolves

What Makes You a Great Fit:

• At least 5 years of experience in performance marketing, digital marketing, e-commerce, marketing analytics or a similar field
• Strong hands-on experience with Google Ads, Meta Ads and other paid media platforms
• Experience working with agencies and managing complex digital initiatives
• Strong knowledge of GA4, campaign tracking, UTMs, attribution and tag management
• Experience building dashboards and reporting solutions using Power BI, Looker Studio, Tableau or similar tools
• Strong analytical mindset and ability to turn complex data into simple business recommendations
• Practical understanding of SEO, website optimization and customer journey performance
• Advanced Excel skills; knowledge of SQL, BigQuery or experimentation tools would be an advantage
• Excellent communication and stakeholder management skills
• Fluent English is required in spoken and written communication due to working on Pan-Baltic level

Why You Will Love Working Here:

• Flexibility. Flexible working hours, Hybrid work, and the possibility to work from anywhere in the EU, Iceland, Switzerland, and the UK (in total 90 days per year)
• International teams. Teams that go outside Pan-Baltic borders, where people value challenging work together with good humor and having fun
• Culture. You’ll be joining a team where things move fast, ideas flow freely, and change is part of the everyday. It’s a dynamic environment that keeps you learning, growing, and never bored
• More vacation. Additional weeks of vacation are available to all employees who have been in the company for 1 year or more
• Volunteer time off. We care about giving back to society, therefore, you will get additional days off for volunteering purposes
• Paid leave. We are proud of our employees who are participating in military training.
• Health benefits. A competitive benefits package in addition to your salary that includes health insurance after the first 3 months pass in all three Baltic states, as well as Health days in case of your absence due to sickness without a doctor’s note needed
• Wellbeing. Access to tools and resources that help you feel good and be productive at work and in life
• Professional growth. Internal and external training programs, LinkedIn learning, workshops, conferences, online training, etc
• Gross salary. 3,140-4,720 EUR/month, which is to be determined depending on your level of experience and competencies

Are you interested in this position?

Apply by clicking on the “Apply Now” Button below!

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