Key Responsibilities:

1. Campaign Execution & Platform Management:

• Help design the roadmap for “direct-automated” audio buying, focusing on platforms that allow for rapid scaling and precise audience targeting
• Be responsible for the end-to-end management of self-serve platforms (e.g., Spotify Ads Manager) and direct automated solutions from major networks (e.g., Acast’s automated marketplace)
• Execute network-level buys with partners like iHeartMedia, SXM Media, and Global, leveraging their internal tech to target key audiences across their entire portfolios

2. Tactical Optimization &  Audience Targeting

• Help our team move beyond “show-level” buying to prioritize audience-level buying, utilizing first-party and third-party data to find Wise customers wherever they are listening
• Implement real-time optimizations, creative rotation, and frequency caps for campaigns running across multiple streaming and podcast environments
• Negotiate programmatic guaranteed deals that bypass the open exchange but maintain the efficiency of automated execution

3. Performance & Attribution

• Use a data-first approach to measure the success of automated audio ads, closely monitoring metrics like CVR, CPA, customer LTV and contribution margin
• Partner with Wise’s Analytics & Marketing Platform teams to integrate platform-specific UI data (like Spotify’s Ad Analytics or Global’s DAX) with Wise’s internal attribution models
• Facilitate a robust “test & learn” strategy, including creative A/B testing, audience & targeting testing, contextual alignment testing, etc.

  Are you interested in this position?

  Apply by clicking on the “Apply Now” Button below!
  #JobsHubEstonia #GlobalRecrument
  #CareerOpportunities #HiringNow
  #JobSeekersNetwork #EstoniaJobs
  #RecruitmentServices #EmploymentPortal