Core Areas of Responsibility

• Develop and execute Crunchyroll’s global influencer marketing strategy, ensuring it aligns with brand goals and focuses on partnerships with influencers and other key talent that will help grow awareness and brand affinity.
• Lead the development of influencer activations for designated campaigns, including IP-specific support, conventions and live events, ecomm promotions, product partnerships and more.
• Work closely with other internal teams (PR, Partner Relations & Content Marketing, etc.) to integrate influencer partnerships into broader campaigns and business objectives.
• Analyze the success of influencer initiatives via identified key metrics, and optimize future campaigns to improve engagement and ROI. Provide regular reporting on campaign performance and learnings.
• Manage relationships with influencer partners and agency contacts, ensuring consistency with contracts and rates across the business. Serve as the primary point of contact for influencer partners and their teams.
• Educate internal teams on influencer marketing best practices, and advocate for Crunchyroll’s influencer strategy.

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