Position Overview

We are seeking an experienced and commercially minded Marketing Manager to develop, coordinate, and execute marketing initiatives that strengthen brand awareness, attract new customers, and support sustainable business growth in Estonia. The successful candidate will translate business objectives into structured marketing plans, oversee campaigns across relevant channels, and use market insights and performance data to improve marketing effectiveness.

This role combines strategic planning with practical execution. The Marketing Manager will work closely with sales, design, content, product, and business development teams to ensure that marketing activities are consistent, measurable, and aligned with the organisation’s commercial priorities. Responsibilities will span campaign planning, digital marketing, brand positioning, audience development, market research, budget coordination, and performance reporting.

The ideal candidate understands how to connect customer needs, brand messaging, and market opportunities with measurable business outcomes. They should be comfortable managing multiple initiatives, coordinating internal and external contributors, and adapting marketing strategies as customer behaviour, market conditions, and business priorities evolve.

Key Responsibilities

• Marketing Strategy: Develop and implement marketing plans aligned with organisational objectives, target audiences, growth priorities, and available resources.

• Campaign Management: Plan, coordinate, and evaluate integrated marketing campaigns across digital channels, content platforms, events, and other relevant communication channels.

• Brand Development: Strengthen brand positioning, maintain consistent messaging, and ensure that marketing materials reflect the organisation’s identity, values, and market proposition.

• Digital Marketing: Coordinate activities across search, social media, email marketing, website content, paid advertising, and other relevant digital channels.

• Market Research: Analyse customer needs, market developments, competitor activity, and emerging opportunities to inform marketing decisions.

• Audience Acquisition: Develop initiatives to attract qualified prospects, increase audience engagement, improve conversion rates, and support customer acquisition.

• Content Coordination: Work with designers, copywriters, subject-matter experts, and external partners to produce relevant, accurate, and engaging marketing content.

• Marketing Analytics: Establish performance indicators and evaluate campaign results using appropriate analytics and reporting tools.

• Budget Management: Prepare and monitor marketing budgets, track campaign expenditure, and assess the commercial value of marketing investments.

• Sales Alignment: Collaborate with sales and business development teams to improve lead quality, support prospect engagement, and create consistent communication throughout the customer journey.

• Customer Segmentation: Use available market and customer data to identify audience segments, refine messaging, and improve campaign relevance.

• Website and Conversion Optimisation: Coordinate improvements to website content, landing pages, calls to action, and digital customer journeys to support engagement and conversion.

• Marketing Technology: Oversee the effective use of marketing automation, customer relationship management systems, analytics platforms, and campaign management tools.

• Partnerships and Events: Identify suitable opportunities for industry partnerships, business events, promotional activities, and collaborative campaigns.

• External Agency Coordination: Manage relationships with marketing agencies, freelancers, media partners, and other suppliers where required.

• Compliance and Brand Standards: Ensure that marketing materials and campaign practices follow applicable advertising, privacy, data protection, and brand requirements.

• Continuous Improvement: Review campaign performance, identify underperforming activities, test new approaches, and recommend improvements based on measurable evidence.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, Digital Media, or a related discipline; equivalent professional experience may also be considered.

• Demonstrable experience in marketing, campaign management, digital marketing, brand development, or a comparable commercial role.

• Experience developing and implementing marketing plans that support customer acquisition, brand awareness, engagement, or revenue growth.

• Practical understanding of digital marketing channels, including search engine marketing, search engine optimisation, social media, email marketing, and paid campaigns.

• Experience interpreting marketing analytics and using performance data to inform campaign decisions.

• Familiarity with customer segmentation, audience targeting, conversion optimisation, and customer journey development.

• Experience managing budgets, coordinating campaign resources, and evaluating marketing expenditure.

• Strong written communication skills and the ability to maintain consistent messaging across different audiences and platforms.

• Familiarity with CRM and marketing automation platforms such as HubSpot, Salesforce, or comparable systems.

• Working knowledge of website analytics and reporting tools, such as Google Analytics 4, Google Search Console, or equivalent platforms.

• Understanding of brand positioning, competitive analysis, content planning, and marketing performance measurement.

• Ability to manage multiple projects, prioritise deadlines, and coordinate stakeholders effectively.

• Knowledge of relevant advertising, consumer protection, privacy, and data protection requirements, including applicable European Union rules.

• Strong analytical thinking, commercial awareness, organisation, and problem-solving skills.

Experience in the Estonian or wider European market is an advantage. Proficiency in English is important for international communication; Estonian-language skills may be beneficial depending on the target audience and business requirements.

Marketing Tools and Working Environment

The Marketing Manager may work with a combination of the following platforms and methods:

• Analytics and Reporting: Google Analytics 4, Google Search Console, Looker Studio, or equivalent reporting tools.

• CRM and Marketing Automation: HubSpot, Salesforce, Mailchimp, or comparable platforms.

• Advertising Platforms: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and other relevant advertising systems.

• Content Management: WordPress, Webflow, or comparable website and content management platforms.

• Social Media Management: Scheduling, publishing, monitoring, and reporting tools for relevant social platforms.

• Creative Collaboration: Figma, Adobe Creative Cloud, Canva, and other design-review or content-production tools.

• Project Management: Asana, Trello, Jira, Monday.com, or similar workflow management platforms.

• Research and Optimisation: Competitor analysis, customer feedback, A/B testing, conversion tracking, and campaign attribution methods.

Expertise in every listed tool is not required. The priority is the ability to select and use appropriate tools to support efficient execution, reliable reporting, and measurable marketing outcomes.

Core Competencies

Strategic thinking: Connects marketing activities to business priorities and develops plans that support long-term commercial objectives.

Commercial awareness: Understands the relationship between customer acquisition, marketing expenditure, conversion performance, customer retention, and revenue growth.

Analytical capability: Interprets campaign data, identifies meaningful trends, and uses evidence to improve marketing decisions.

Creative judgement: Recognises effective messaging, compelling campaign concepts, and appropriate approaches for different audience segments.

Project coordination: Organises campaigns, manages deadlines, allocates resources, and maintains clear communication among contributors.

Leadership and collaboration: Provides direction to internal contributors and external partners while encouraging effective cross-functional working relationships.

Customer understanding: Uses research, feedback, and behavioural insights to improve audience targeting and marketing relevance.

Adaptability: Responds constructively to changing market conditions, evolving digital channels, and new commercial opportunities.

Performance Expectations

Performance will be evaluated against agreed objectives and relevant indicators, including:

• Progress against marketing plans and campaign delivery schedules.

• Growth in qualified leads, customer acquisition, and relevant audience engagement.

• Campaign conversion rates and the quality of marketing-generated opportunities.

• Website traffic quality, landing-page performance, and digital channel effectiveness.

• Brand consistency and the quality of marketing communications.

• Marketing budget control and the effectiveness of campaign expenditure.

• Accuracy and usefulness of performance reports and market insights.

• Collaboration with sales, product, design, and business development teams.

• Compliance with applicable advertising, privacy, and data protection requirements.

• Demonstrable improvements arising from campaign testing and performance analysis.

Targets will be established according to the organisation’s commercial objectives, marketing maturity, budget, and available performance data.

First-Year Objectives

During the first year, the successful candidate is expected to:

1. Assess existing marketing activities, customer segments, brand positioning, and available performance data.

2. Develop a structured marketing plan with clear priorities, measurable objectives, defined channels, and realistic timelines.

3. Establish consistent campaign reporting and performance review processes.

4. Improve coordination between marketing and sales to strengthen lead quality and customer conversion.

5. Identify opportunities to improve website performance, campaign targeting, audience engagement, and content effectiveness.

6. Introduce practical testing and optimisation processes to improve marketing results over time.

7. Establish effective budget monitoring and reporting procedures to support informed resource allocation.

8. Deliver measurable progress against agreed brand awareness, lead generation, engagement, or revenue-support objectives.

These objectives will be adapted to the organisation’s size, market position, customer base, and growth strategy.

Why This Opportunity

This opportunity offers the chance to influence how an organisation positions itself, reaches customers, and competes within Estonia’s evolving business environment. The Marketing Manager will have scope to shape campaigns, improve marketing processes, develop customer insights, and strengthen the connection between brand communication and commercial performance.

The role provides exposure to multiple marketing disciplines, including digital acquisition, brand development, campaign analytics, content strategy, and customer engagement. It is suited to a professional who enjoys combining strategic thinking with practical execution and who values measurable outcomes over activity alone.

Ideal Candidate

The ideal candidate is a proactive marketing professional who combines sound strategic judgement with strong execution skills. They understand how to develop campaigns, coordinate creative work, interpret performance data, and adjust priorities to meet changing business needs.

They are organised, commercially aware, and comfortable collaborating with colleagues across different functions. They can communicate marketing recommendations clearly, manage competing deadlines, and take ownership of both successful campaigns and activities that require improvement.

Candidates with demonstrated marketing experience, strong analytical and communication skills, and the ability to translate business objectives into effective marketing initiatives are encouraged to apply.

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