About the role

You’ll be the marketing lead for our  car-sharing business  Drive, sitting within the Vertical Marketing team and reporting to the Head of New Bets Marketing. You’ll own the full marketing cycle — from budget planning and campaign strategy through to execution, performance tracking, and iteration — working across HQ, regional, and local teams to grow the rentals business globally. This is a hands-on coordination role with real commercial scope, built for someone who can operate independently and bring clarity to complex, cross-functional workstreams.

Main tasks and responsibilities:

• Own campaign planning and budgeting for global and regional carsharing marketing — setting KPIs, building timelines, and keeping spend on track across demand acquisition and branding initiatives.
• Lead global brand and demand acquisition campaigns end to end, from brief through launch to performance review, with a focus on meeting business targets and improving ROI.
• Coordinate and oversee regional activations, troubleshoot blockers for local teams, and support product launches with GTM planning.
• Act as the main point of contact between HQ, local operations, and marketing teams — keeping communication clear, decisions documented, and projects moving.
• Track and report on campaign performance against defined KPIs, translating results into actionable recommendations and sharing best practices with local marketing teams.

   

About you:

• You have proven experience in marketing — ideally in tech, startup, or an agency environment — with a track record of campaigns that drove measurable business impact.
• You’re a strong project manager who can handle multiple workstreams, manage dotted-line dependencies, and keep cross-functional teams aligned without losing momentum.
• You have experience working with external partners and agencies, and you’re comfortable managing content development, localisation, and performance reporting.
• You’re analytical by default — you use data to guide decisions, optimise campaigns, and build reports that actually get read.
• You communicate clearly and confidently in English, and you can influence stakeholders at HQ and local level alike.

   

Why you’ll love it here

• Accelerate your professional growth with unique career opportunities.
• Enjoy a rewarding salary and stock options, knowing that as we succeed, so do you.
• Take care of your physical and mental health with our wellness perks.
• Celebrate 5 years with a 1-month paid sabbatical to recharge.
• Connect with colleagues at annual company events and smaller team gatherings.
• Balance flexibility and in-person collaboration with our hybrid model, including at least 12 monthly in-office days.