What You’ll Be Doing:

• Technical SEO & Site Health Own and execute the technical SEO roadmap across Resident’s brand portfolio — including Nectar, DreamCloud, Awara, Siena, Newton Baby, and Ashley portfolio brands. Lead initiatives spanning crawlability, indexation, canonicals, redirects, internal linking, structured data, JavaScript rendering, Core Web Vitals, page speed, sitemaps, robots.txt, pagination, faceted navigation, and site architecture. Conduct regular audits using Screaming Frog, Botify, Google Search Console, SEMrush, Ahrefs, GA4, BigQuery, and other SEO platforms — and translate findings into prioritized, well-documented tickets with clear acceptance criteria, QA steps, and launch validation.
• Product & Engineering Partnership Embed SEO best practices into new templates, components, site migrations, product launches, and experiments before they go live — not after. Partner closely with Engineering to ensure SEO requirements are built in from the start, and own QA and validation through each release.
• On-Page & Content Optimization Own on-page SEO across PDPs, PLPs, content hubs, comparison pages, category pages, buying guides, landing pages, and editorial content. Partner with Content, Brand, Creative, and Growth teams to sharpen titles, meta descriptions, H1s, content structure, schema, FAQs, and keyword targeting. Identify content gaps, decaying pages, cannibalization issues, and net-new ranking opportunities across brands and categories. Develop SEO briefs for new content, refreshes, product launches, and AI/citation-focused content.
• Internal Linking & Authority Build and execute internal linking strategies that improve crawl efficiency, topical authority, product discovery, and customer journeys. Support off-page and authority-building efforts, including citation opportunities, affiliate and press visibility, digital PR inputs, and community signals that improve both traditional and AI-based discovery.
• Measurement, Reporting & Stakeholder Communication Define and track SEO KPIs — organic sessions, rankings, impressions, CTR, revenue contribution, non-brand growth, technical health, indexation, crawl efficiency, and AI/citation visibility. Build a repeatable reporting cadence that clearly communicates performance, root causes, actions taken, and next steps. Proactively surface risks and opportunities — traffic drops, ranking declines, indexing issues, content decay, and technical regressions

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