Responsibilities:

• Own the global MarTech and AdTech stack, including Marketo (or equivalent MAP), Salesforce, LinkedIn, Google, Meta, GTM, data warehouses, and BI platforms, ensuring scalable, reliable architecture across regions and products.
• Design and maintain end-to-end lead-to-revenue infrastructure, including real-time data flows across channels, markets, and lifecycle stages.
• Establish and govern global tracking standards for GTM, pixels, server-side tracking, and event-based conversion frameworks across all digital properties.
• Define and enforce attribution hygiene (UTMs, taxonomy, naming conventions) to enable clean cross-channel, regional, and segment reporting.
• Lead global ad operations and tagging governance, ensuring accurate attribution, optimization signals, and privacy-compliant measurement.
• Build QA, monitoring, and diagnostic frameworks to proactively detect data loss, misfires, and attribution or lead-flow issues.
• Partner cross-functionally (RevOps, Sales Ops, Legal, Security, Data) to operationalize compliant, consent-aware, privacy-first tracking and lifecycle processes.
• Own marketing-to-revenue measurement models, including lifecycle stage definitions, SLAs, lead scoring, routing, and enrichment strategies. 
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