Position Overview

The Manager will develop growth and customer-acquisition strategies for digital financial products and technology-enabled financial services.

The role combines fintech marketing, customer analytics, digital acquisition, product positioning, lifecycle marketing, market intelligence, and commercial strategy. The successful candidate will help translate complex financial products into clear customer propositions while developing measurable strategies for sustainable customer growth.

Key Responsibilities

• Develop marketing and growth strategies for fintech products and digital financial services.
• Define customer segments and develop targeted acquisition strategies.
• Analyze customer behavior, conversion rates, retention, and lifetime value.
• Develop positioning and messaging for digital financial products.
• Coordinate digital marketing campaigns across appropriate channels.
• Work with product and UX teams to improve conversion and onboarding experiences.
• Develop customer-lifecycle strategies from acquisition through retention.
• Analyze campaign performance and optimize marketing expenditure.
• Conduct competitor and market research across Estonia and European fintech markets.
• Develop content strategies explaining complex financial products in accessible language.
• Coordinate product launches and go-to-market initiatives.
• Establish KPIs covering acquisition, conversion, engagement, retention, and revenue.
• Use customer and transaction data to identify growth opportunities.
• Collaborate with partnerships and business-development teams on distribution opportunities.
• Prepare growth reports, market assessments, forecasts, and strategic recommendations.

Preferred Expertise

• Fintech marketing
• Growth strategy
• Customer acquisition
• Digital marketing
• Product marketing
• Customer analytics
• Go-to-market strategy
• Financial services
• Market research
• Lifecycle marketing
• Conversion optimization

Candidate Profile

The ideal candidate should have experience in fintech, banking, financial services, digital marketing, SaaS, technology products, or growth management. Strong analytical ability, commercial awareness, communication skills, and knowledge of digital customer-acquisition strategies are highly valued.

Are you interested in this position?

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