About the role

We’re looking for a Lifecycle Marketing Manager to lead our Riders Lifecycle team and own the strategy that drives rider acquisition, activation, and retention.

As a Lifecycle Marketing Manager, you’ll manage a team of specialists, oversee 10,000+ automated communications across 50+ markets, and partner closely with our Marketing, Product, and Operations teams to make our outreach smarter and more impactful.

This is a high-ownership role for someone who combines strategic thinking with hands-on execution — someone who’s as comfortable digging into campaign data as they are presenting a quarterly roadmap to senior stakeholders.

Main tasks and responsibilities

• Own the Riders lifecycle communication strategy across 50+ countries — covering acquisition, activation, and retention.
• Build quarterly roadmaps, align stakeholders on priorities, and keep the team focused on high-ROI work.
• Lead and mentor a team of Lifecycle Marketing Specialists, ensuring everyone is set up to grow.
• Oversee 10,000+ automated messages across copy, visuals, and targeting — and drive continuous improvement in performance and reachability.
• Own the experimentation framework and product tracking plan, pushing forward the developments your vertical needs.
• Create clear analytical visibility into Riders Lifecycle performance for leadership and cross-functional stakeholders.

About you

• You have experience leading a small to medium team (up to 10 people).
• You have a background in lifecycle, CRM, or email marketing — ideally communicating to large, global audiences.
• You’re a strong project manager with a track record of delivering complex, multi-market programmes, and an excellent communicator in English.
• You’re data-driven: comfortable with numbers, campaign analytics, and understanding automation logic end-to-end.
• You know how to align multiple business stakeholders around a shared plan and priorities.
• You’re familiar with customer engagement platforms like Braze, Iterable, or similar.

   

Why you’ll love it here

• Accelerate your professional growth with unique career opportunities.
• Enjoy a rewarding salary and stock options, knowing that as Bolt succeeds, so do you.
• Take care of your physical and mental health with our wellness perks.
• Celebrate 5 years at Bolt with a 1-month paid sabbatical to recharge.
• Connect with colleagues at annual company events and smaller team gatherings.
• Balance flexibility and in-person collaboration with our hybrid model, including at least 12 monthly in-office days.

Are you interested in this position?

Apply by clicking on the “Apply Now” Button below!
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