Responsibilities
Essential job functions include, but are not limited to, the following:

• NARRATIVE Lead the Velocity AI go-to-market and commercial narrative to build clarity around Vertafore’s AI innovation leadership and support the company’s broader Distribution Velocity viewpoint for the industry

.• LAUNCH PROCESS Create scalable frameworks and standards for launching new Velocity AI agents and ensure successful execution through direct ownership and partnership with product marketers and cross-functional teams.

• ROADMAP TRANSLATION & VALUE MESSAGING Partner with Product, Marketing, Finance, RevOps, Sales, and Enablement to translate roadmap priorities, packaging, pricing, and monetization strategy into customer outcomes, workflow impact, value proof points, and market-ready messaging.

• PMM PARTNERSHIP Work with product marketing managers who own the products AI agents surface in to define enhanced product positioning, launch narratives, proof points, agent product naming, and supporting content

.• MESSAGING FRAMEWORK Establish and maintain the authoritative Velocity AI messaging framework, including positioning, FAQs, proof points, launch claims, and guidance on what teams can and cannot say. Partner with Product Marketing, Sales Enablement, Product Management, and go-to-market teams to keep materials clear, effective, and aligned.

• MARKET & USE CASE EXPERTISE Bring customer, competitive, and AI-in-insurance insights into strategy. Build deep expertise in AI use cases, workflows, value drivers, customer impact, and monetization considerations across Vertafore’s agency, MGA, and carrier business segments.

• SALES ENABLEMENT Partner with Sales Enablement and product marketing to activate Velocity AI messaging through training, talk tracks, objection handling, and persona-based value messaging.

• CONTENT STRATEGY Create and guide AI and insurance content, including thought leadership, launch narratives, adoption models, use case stories, scripts, customer education, and market-facing assets.

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