Company Overview

The organisation operates in a digital-first business environment where online visibility, customer engagement, and effective digital communication are essential to sustainable business growth. Its marketing activities focus on reaching relevant audiences, strengthening brand awareness, improving digital customer journeys, and supporting commercial objectives through coordinated online marketing initiatives.

The marketing function combines strategic planning, content development, campaign execution, and performance measurement to ensure that digital activities deliver meaningful results. The organisation values analytical thinking, creative problem-solving, and collaboration across marketing, sales, product, and business development teams. It seeks professionals who can translate business priorities into structured marketing plans and adapt their approach as audience behaviour and digital channels evolve.

Role Summary

The Digital Marketing Strategist will develop, coordinate, and evaluate digital marketing strategies that support brand positioning, audience acquisition, customer engagement, and business growth. The role requires a balanced understanding of digital channels, campaign planning, content distribution, audience segmentation, and marketing performance analysis.

Working remotely with relevant stakeholders, the successful candidate will identify growth opportunities, recommend suitable marketing channels, coordinate campaign activities, and use performance data to improve marketing effectiveness. The position involves both strategic planning and practical execution, including the development of campaign briefs, the coordination of digital content, and the evaluation of marketing initiatives against agreed objectives.

The ideal candidate is commercially aware, comfortable working with marketing analytics, and capable of managing several initiatives while maintaining consistency in messaging, quality, and delivery.

Key Responsibilities

• Develop digital marketing strategies aligned with business objectives, target audiences, brand positioning, and customer acquisition priorities.
• Research market trends, audience behaviour, competitor activities, and emerging digital opportunities to inform marketing plans.
• Plan and coordinate integrated campaigns across search engines, social media, email marketing, websites, and other relevant digital channels.
• Establish campaign objectives, key performance indicators, timelines, and reporting processes to evaluate marketing effectiveness.
• Collaborate with content creators, designers, sales teams, and product stakeholders to ensure that marketing messages remain consistent across channels.
• Identify target audience segments and develop appropriate approaches for reaching prospects at different stages of the customer journey.
• Coordinate search engine optimisation initiatives, including keyword research, content optimisation, and website visibility improvements.
• Support paid advertising activities by contributing to campaign briefs, audience targeting, budget planning, and performance reviews.
• Review website traffic, engagement, lead generation, conversion rates, and other available marketing metrics to identify improvement opportunities.
• Recommend adjustments to campaign messaging, channel allocation, content formats, and targeting based on performance findings.
• Monitor marketing expenditure and support the efficient allocation of resources across approved campaigns.
• Develop campaign calendars and coordinate the timely delivery of marketing assets, landing pages, and promotional content.
• Maintain clear documentation of marketing plans, campaign activities, results, and improvement recommendations.
• Evaluate new digital tools and marketing technologies that could improve campaign management, reporting, or customer engagement.
• Present marketing insights and recommendations to relevant stakeholders in a clear, structured, and commercially meaningful manner.

Requirements and Qualifications

• A degree, diploma, or equivalent professional training in marketing, digital communications, business administration, or a related field is preferred.
• Demonstrable experience in digital marketing, campaign strategy, growth marketing, or a comparable marketing position.
• Practical understanding of SEO, paid search, social media marketing, email campaigns, content distribution, and website optimisation.
• Experience using digital analytics and reporting tools such as Google Analytics 4, Google Search Console, and relevant advertising dashboards.
• Familiarity with marketing automation, customer relationship management platforms, campaign tracking, and lead-generation workflows.
• Ability to interpret marketing data and translate findings into actionable recommendations.
• Strong understanding of audience segmentation, customer journeys, conversion optimisation, and digital campaign planning.
• Excellent written communication, organisational, and project-coordination skills.
• Ability to manage multiple campaigns, coordinate stakeholders, and meet agreed deadlines.
• Commercial awareness and the ability to connect marketing activity with measurable business objectives.
• Confidence working independently in a remote environment and collaborating across distributed teams.
• Professional working proficiency in English; Estonian language skills are advantageous for campaigns targeting local audiences.

Benefits

• Fully remote working arrangement within Estonia.
• Opportunity to contribute to strategic marketing initiatives and measurable business growth.
• Collaborative working environment involving marketing, sales, product, and business development professionals.
• Opportunities to develop expertise in digital strategy, campaign optimisation, marketing analytics, and customer acquisition.
• Access to appropriate digital marketing tools, analytics platforms, and collaboration resources.
• Opportunities to propose new approaches, test marketing ideas, and improve existing campaign processes.
• A structured working environment with clear objectives, performance reviews, and opportunities for professional development.

Application Instructions

Interested candidates should submit an up-to-date CV outlining relevant digital marketing experience and a summary of their expertise across digital channels. Applicants are encouraged to include examples of campaigns they have planned or managed, the objectives of those campaigns, the channels used, and the results achieved where disclosure is permitted.

Candidates should also describe their experience with marketing analytics, campaign reporting, and the development of strategies that support measurable business outcomes. No company-specific application contact details are provided in this advert.

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